Website Copywriting

Bespoke website copywriting loved by Google and your customers

Experienced copywriters

Experienced copywriters

Writing great copy is both an art and a science – and we’ve mastered balancing both. Here at Gorill, we house a team of experienced copywriters who have worked on hundreds of website projects across every industry imaginable. No matter how niche or left-of-field your product or service offering is, our team of experts can help.

SEO focused


SEO best practice is integral to our process – it’s never a clumsy afterthought. As one of Australia’s leading digital marketing agencies (and a proud Google Partner), you can trust us to boost your rankings with tailored copy that speaks directly to your ideal customers.

Fast Turnarounds

Fast turnarounds

Need website copy, pronto? Say no more. Over the years, we’ve developed and honed a thorough briefing, feedback and delivery process to help turnaround high-quality, professional website copy at pace - because everybody has a deadline, and we never miss ours (or yours!).

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Good quality website copywriting that effectively communicates the key benefits of your products or services will supercharge website sales and build rankings. Disjointed, irrelevant or overcomplicated copy will deter customers from buying. It’s as simple as that.

If you want to stand out amongst internet noise, build customer trust and lead prospects towards conversion, then you’ll need to produce nothing less than exceptional copy. It must be both Google-friendly and user-friendly – a tricky task if you aren’t up to date on the latest SEO strategies.

Gorilla employs expert website copywriters based in Sydney, Brisbane, Melbourne and Newcastle to serve clients Australia-wide. These specialists are able to draw on their advanced SEO knowledge and creative flair to produce potent copy for your website. Copy that gets results.

We provide comprehensive website copywriting services for companies of all sizes; from bootstrapping start-ups right through to ASX listed companies. Our approach is refreshingly unique, too. We extract the core benefits of your product or service – getting right to the heart of what makes you different (and the best choice for your ideal customer!) – then combine this with SEO principles focused heavily on increasing conversions.

Our proven process removes the hassle-factor for your team and delivers powerful website copy that effortlessly drives people from window shoppers to customers.

Let's grow your sales.

Get in touch for a free, no obligation strategy session. Tell us a little about your business and we'll be in touch, fast.

Results in weeks

Bronte, Nathan, and the whole team are amazing to work with. We have seen really great improvements and innovation.


Amy Parkinson
Samaritans Foundation

Expert assistance

The Gorilla Team are an incredible addition to our business. I literally have no idea how we could have launched a high end Global Brand Website without their help!


Dara Donnelly
Simone Perele

Very happy

We've been working with Gorilla 360 for a year now and it was one of the best decisions for our business and marketing!


Greta Schumacher
City Strength

We partner with the best

neto partners

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Website Copywriting Services


Website copy that customers love

Ever had a book that you just couldn’t put down? That’s the sort of copywriting your business needs to succeed online. Don’t allow your website to blend in amongst a sea of internet monotony. Publish intentional copy that your customers will love and reap the rewards that come from increased time on site and user engagement – AKA more SALES!

Website copy that Google loves

Here at Gorilla, our copywriters are all SEO-trained and every client project is allocated an SEO strategist who oversees every inch of the outputs. This approach ensures that your copy targets ideal keywords and maximises your Google ranking.


Creative, yet professional

We bring your brand to life by injecting enough personality to draw in your ideal customers and simultaneously maintaining a professional tone. The secret to first-class conversion rates? Sparking your customers’ imaginations while building trust through consistent professionalism.


We’ve written website copy for businesses of all sizes, types and shapes - everything from one-man pest control companies to multinational retailers and universities. We have an internal team of veteran writers as well as access to specialists in a diverse range of fields. No matter what your niche or industry, we can help you too.


Blog writing

Blog writing is tough. We all understand the importance of producing fresh content for Google and social media. However, finding the time to writer regular blog posts can be an unrelenting roadblock. Our team can help remove that burden by developing a strategic topic plan before producing consistent blog copy that will not only attract new customers but keep them coming back for more.

Keyword research and advice

When it comes to achieving best-in-class website rankings, it’s critical to develop a deep understanding of what your customers are searching for as well as crystallising an on-point keyword strategy. We Gorillas have more than a decade of expert keyword experience under our belts and access to industry-leading tools that ensure we maximise your results.


Advice on page layout

When it comes to search engine success, user experience is everything. Google’s ranking algorithm analyses how people interact with your webpage and uses this information to decide whether your website makes the cut (ruthless, we know!). This means you must encourage users to stay on your page, avidly digesting and engaging with your content for longer. Our team can help you plan a killer website page that operates like a conversion-driving machine; serving up new leads and customers around the clock.

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Website Copywriting FAQs

How much does website copywriting cost?

Great question! We price our copy based on the length of text required and the complexity of the industry. Our efforts are always focused on maximising ROI and leading with quality. If you’d like to get a bespoke quote for your project, feel free to reach out on 1300 467 452. We’d love to hear from you!

How do you optimise website copy for Google?

Our whole team is extensively SEO-trained. This means that although we write for your customers first and foremost, all of our copy is cleverly written with Google in mind too.

How much website copy do I need for each page?

That’s a common question and the answer is: it depends. It depends on who you are competing with and the type of webpage you have. It also depends on what the best way to communicate your key selling points might be. Our team can advise you on how much copy is required based on your specific circumstances.

Do your copywriters know about my industry?

We are proud to have both a dedicated internal team of copywriters and a network of external specialists (many of which have industry-specific expertise). Our writers work across a huge range of industries; from science and engineering right through to finance, legal, electronics, and so on. Whatever your niche, we’ve got a writer who speaks your customers’ language.

What is the copywriting process?

Over the years, we’ve perfected a thorough, yet efficient process that quickly moves from briefing through to drafts, review, feedback, and finalised copy. The Gorilla approach is far from cookie-cutter. We regularly tailor our delivery to suit the client and the project at hand.

You might have seen us on...

Search Engine Land
Neil Patel
Growth Hackers
Business 2 Community
Content Marketing Institute

Meet us

Nathan Manning
Bec Hart
Melissa Newphry
Scott Evans
Amy Leggett
Justin Gowdie
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