Newcastle's SEO experts. Working with clients Australia wide.

Improve your SEO results

Feel confident about SEO growth

Hooray! No more wondering what the heck SEO really is, or what it actually involves. The Gorilla team is here to bust through that smokescreen and eliminate confusion. No silly jargon. No fuzziness around ROI. Just a team of experienced Newcastle SEO experts who are dedicated to making your life easier and growing your business.

Eliminate confusion and get real SEO results

See clear SEO results

Over the years, we have honed and perfected a proven roadmap for SEO success. Our streamlined process is designed to ensure total clarity for all stakeholders. How do we achieve this? Proactive collaboration, open communication and easy-to-understand reporting that enables you to see the results for yourself in real-time.

SEO for companies big and small

SEO for companies big and small

We're passionate about helping all businesses grow - no matter their size or industry stature. In 2010 we started as a Newcastle SEO agency working with purely local companies. Today we're proud to work with companies of all sizes - from mum and dad businesses through to ASX listed companies. If you need clear results and want to work with a team who really care, we'll be a good fit. Get in touch for your free digital strategy session today.

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We’ve got a track record of helping businesses grow their organic search traffic - and best of all - we do it with no risky tactics and no smoke and mirrors.

If you’ve used an SEO agency before and found the process confusing or frustrating, rest assured it doesn’t have to be like this. SEO is not a dark art.

If you’re looking for instant #1 rankings or same day ROI, SEO isn’t the right marketing tactic for you - the competition today is far too strong. But, if you’re interested in using a flywheel approach to SEO and our approach to SEO will help you hit and exceed your targets. When you take a methodical approach and follow Google’s guidelines - you’re rewarded with more traffic and more customers.

As a Newcastle SEO company, we work with startups and ASX listed companies alike. The common denominator between these clients is a desire to dominate their niche using a future proof, long-term SEO approach. Whether you’re established and thriving or just dipping your toe into the online jungle, we can help.

We provide expert SEO in Newcastle, Sydney, Brisbane, Melbourne and Australia wide. If you’ve got a question, please get in touch, we’d be happy to chat through your project and hear more about what you want to achieve with your online marketing.

Let's grow your sales.

Get in touch for a free, no obligation strategy session. Tell us a little about your business and we'll be in touch, fast.

Revenue growth

We’ve been working with Gorilla for over 2 years and during that time our organic traffic and revenue have increased significantly. 


Mark Streeter
Shindigs Party Supplies

Highly recommended

In such a short time they have increased our Google rankings, website traffic and halved our Google Adwords cost per click. They have done wonders for our digital marketing and I would highly recommend them to anyone.


Matt Atherton
All Class Training


Their proactive approach beyond SEO and thinking outside the box to look at new ways to increase our online conversion has been excellent for taking our business forward.


Steve Rogers
Melbourne Institue of Massage Therapy

We partner with the best

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SEO services


SEO audit

To promote your website in search results Google needs to find, crawl and index your site efficiently. Incorrect technical configuration of your site can damage rankings and customer traffic. You may not realise that your site hasn’t been set up as effectively as it could be.

We help you identify the opportunities to improve. Our SEO audit analyses over 300 different ranking and usability factors on your website. Get in touch to discuss our SEO audits.

Keyphrase research

Advanced analysis and selection of keyphrases will identify profitable opportunities for your business and drive your SEO campaign further. Our process is comprehensive; utilising industry leading research tools and thorough competitor analysis to provide insightful and actionable keyphrase recommendations.

Keyphrase Research
On-site optimisation

On-site optimisation

We optimise your website pages, paying particular attention to your category and product pages, using a tested process that focuses on ‘low hanging revenue’ opportunities - basically, we look for the simple fixes that will improve your sales. We work with you and your team to execute an optimisation strategy that utilises internal resources and balances desired user journey with optimal website hierarchy for SEO.

Competition SEO analysis

We help you understand the SEO strategies of your competitors. This process uncovers your competitors’ strengths and weaknesses - and most importantly identifies the best SEO opportunities available to you. This process is really helpful if you’re seeking ‘buy-in’ from your executive team or CEO for ongoing SEO support. Our research drills into key areas like keyphrase targeting, niche analysis, content and link building strategy and any other specific areas you’d like to understand. We present the outcomes as actionable recommendations for your team.

Competition SEO analysis
Link Building and Link Attraction

Link building and link attraction

Quality backlinks are still the most influential ranking factor of SEO. We help you accumulate backlinks to your website and execute an overarching strategy that gathers increasing momentum - think flywheel again.

Our approach has two components: firstly; attracting links by promoting high quality, link worthy content and secondly; identifying and proactively hunting specific backlink opportunities. Our approach is 100% transparent with agreed targets and set costs for backlinks to be acquired.

Read more about our link building services.

Content development and promotion

Websites are content hungry. Category pages, service pages, product pages and blog posts all require ongoing and precise preparation - they have big appetites.

We help clients with content creation and SEO in Newcastle, Brisbane, Sydney, Melbourne and across Australia - and we can help you too - no matter where you are. 

We can either guide the content development process or assist with content creation. Our value add comes from our know-how of best practice guidelines around content development and promotion - helping you reach more customers from every piece of content.


Content Development and Promotion
Structured Data and Rich Snippets

Structured data and rich snippets

Most ecommerce websites don’t utilise rich snippets well. If this is you, then you’re missing a key competitive advantage. Imagine attracting more clicks to your Google listing even if you’re ranking below competitors. ‘Marking up’ your products with structured data allows Google to pull product information into search results pages. These rich listings substantially increase click through rates. We’ll help you plan and implement structured data across your ecommerce website.

Website migration

We can help you by planning, executing and monitoring your migration to a new website platform. If managed poorly, launching a new website can lead to significant organic traffic loss and a terrible experience for your customers. Our involvement helps ensure a smoother transition from your old website to the new. Our services include pre and post launch technical audit, URL mapping and on-site optimisation of the new site prior to launch.

Website Migration
Panda and Penguin Penalty Recovery

Google penalty recovery

We can help you recover from backlink and content based penalties. For large websites, rankings penalties can be highly complex and extremely frustrating. If your rankings and traffic have dropped, a thorough and methodical approach can help diagnose the cause. We combine industry leading tools and our practical experience to guide you through the recovery process.

SEO training

We can provide SEO training tailored to suit your unique needs and the skill level of your team. We’ll work with you on a training program or look at how to integrate SEO best practice into your existing processes. We're the official SEO training for the University of Newcastle and have ready to roll training programs to suit your company.

Get in touch to discuss your SEO training needs.

SEO Training and Support
Analytics and Reporting

Analytics and reporting

Performance is our number one priority. We pride ourselves on the thoroughness of our tracking and analytics setup and the level of reporting we provide. We ensure you will have thorough website analytics to monitor both your SEO performance and that of your wider marketing activities.

Expert SEO in Newcastle, Sydney, Brisbane, Melbourne and Australia wide.

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What is search engine optimisation (SEO)?

Put simply, search engine optimisation or SEO is the process of improving your website’s visibility and search engine rankings. It’s a pretty straightforward concept: identify and implement changes that will make your website more attractive to search engines. Higher search rankings mean more visibility for your website and, ultimately, more revenue!

Google is the dominant search engine in Australia, boasting a whopping 90% market share. That’s why Google is the priority and focus when it comes to SEO. The search engine giant has over 200 factors that it considers when ranking your website, so savvy digital marketers will leverage a wide range of tools to ensure your business is seen as an industry authority: website keyword optimisation, SEO-friendly copy, optimised imagery, backlinking, and more.

In order to succeed, you need to know what keywords your customers are using to find companies like yours. Once you’re close to the top, it’s time to get even smarter by curating a website that’s highly relevant to your niche and adequately answers people’s questions. Do this well and you’ll become a trusted resource for your ideal customers, winning you lots of Google authority points along the way!

How does SEO work?

Search engines have three key functions:

  1. Crawl: Scour and gather the masses of information available on the internet.
  2. Index: Categorise and organise the content to be displayed, much like a library.
  3. Rank: Make decisions on how well the content answers people’s questions, ranking websites from most to least relevant.

Their aim is to provide the best possible experience for anyone using the search engine to find specific answers and relevant information online. That’s why, when someone performs a search, search engines use the ‘crawl, index, rank’ process to serve up content that solves the user’s query as efficiently as possible.

How long does SEO take?

SEO is not for the impatient or faint-hearted. It takes commitment to an in-depth strategy and a whole lot of ongoing tweaking to achieve long-term success. The time it takes to see results is also dependent on a number of factors, such as keyword and industry competitiveness, previous site penalties, and prior optimisation. However, consistent investment in the right strategy will see you reaping the rewards for years to come.

A word of warning - promises of “instant results” are generally misleading. Sudden boosts in traffic often come from bad backlinks and poor content that will eventually be discovered by the search engine’s algorithm. The result? Google penalises your website and your rankings tank. Never worth it, in our humble opinion.

How long have you been providing SEO services?

Gorilla has been helping businesses achieve less confusion and more results with SEO since 2010! We started as a local Newcastle SEO agency, helping local clients building their business. We're now a team of 15+ working with clients of all sizes from multinationals and ASX companies right down to local family businesses. Our entire team is based in Australia and we’re highly experienced SEO marketers, having witnessed all the major Google algorithm changes, including Penguin, Panda and RankBrain.

Gorilla’s white hat approach to SEO means we focus on smart optimisation strategies, techniques and tactics that target a human audience while meticulously sticking to search engine rules and policies. Our aim is to help you rank higher (and earn more!) by making your website as authoritative and trustworthy as possible in the eyes of the search engines.

Our powerhouse team of SEO specialists, content writers, backlink specialists and digital marketers work with companies of all sizes throughout Australia as well as internationally - and we’d love to help your business grow too.

How many keywords do you allow?

We don’t want to limit your success, so why limit the number of keywords on your website?

Limiting keywords is the old-school way of selling and delivering SEO – and that’s just not our style. Many SEO companies do impose limits, but this is extremely counterproductive to sitewide improvement because often websites will need to target 100s or even 1000s of keywords as part of their SEO campaign in order to achieve maximum results.

What are backlinks?

Backlinks (or “inbound links”) are links from one website to a page on another website. They are seen as ranking signals by search engines and this positive page “vote” is rewarded with stronger organic rankings.

If lots of sites are linking to a particular page on your website, then search engines see this as a vote of confidence for your content. The logic is that your content must be worth linking to and, therefore, also worth displaying proudly in search results.

Essentially, building backlinks means building visibility, and that’s the aim of the SEO game.

Why do I need SEO?

While the immediate aim of SEO is to improve your site’s rankings in search results, the ultimate goal is much bigger than that. Those highly sought-after rankings are your website’s ticket to traffic, leads and sales.

No paying for ad space. No pushy marketing tactics. Just putting your business in front of your target audience when, and where, they’re actively searching for information.

More credibility. More authority. Your brand playing a pivotal role in consumers’ learning (and decision) processes. Result!

Where are your clients based?

We have spent the last decade building a strong client base in Newcastle, NSW – the original home of Gorilla 360. However, our team has now expanded into Sydney, Brisbane, Melbourne and Adelaide. Today, we have clients all over Australia - and even a few internationally!

Do you work with big companies or small companies?

We’ve got the formula for success. A formula that produces outstanding results, no matter your company’s size or sector. Our team of digital experts is here with open arms to welcome anyone; from small businesses to enterprises and everything in between. Whether you’re a tradie or an online retailer, you can bet we’ve got hands-on experience with helping grow businesses just like yours.

Do you outsource your SEO overseas?

All of our SEO specialists work together in our very own office space in Melbourne. This means you can have total confidence that your campaign is getting the specialist expertise, focus and attention that it deserves. Find peace of mind in knowing that our collaborative team is working around the clock to guarantee your SEO strategy meets and exceeds industry standards while delivering world-class results, every single time.

How much does SEO cost?

Now, how long is a piece of string?! As clear-cut and straightforward as we like to be around here, unfortunately - much like any bespoke product or service - SEO costs can vary from campaign to campaign, so we can’t provide a hard and fast answer. The cost of the project will depend on the keywords and phrases you’re looking to target as well as other factors such as your industry, site history and the complexity of the undertaking.

Creating a powerful SEO campaign that’s customised to your unique business will require dedicated time and study. Book a time to chat with one of our friendly team members and we’ll be able to give you an exact cost once we get to know you, your business and your specific ambitions a little better!

Do you have in-house content writers?

You’re in luck! Gorilla happens to be a full-stack digital marketing agency that houses the best of the best when it comes to marketing talent. We have award-winning copywriters, creative design whizz kids and marketing masters who all call our agency home.

Our talented copywriters will provide your website with quality, original content that’s both fully SEO optimised and engaging for your audience. We always write for humans, not robots, and that’s the kind of copy that builds connections, conversions and, of course, rankings!

Unlike many agencies, we keep our content writing and SEO teams under the same roof; meshing together superior tech knowledge and captivating creative flair – a real powerhouse of performance.

Will SEO work for my business?

This one’s easy – YES! We can’t stress enough that by implementing a SEO component into your overall marketing strategy, you’ll be investing in the long-term visibility of your website and, ultimately, your business’ online success.

Paid search has its place, but it will never earn you the power, position and long-term ROI that organic traffic generated by smart SEO strategies can deliver.

Still not convinced? We offer a FREE SEO audit and consultation for any business that is eager to learn more about growing with Gorilla as well as the many benefits that SEO can bring.

You might have seen us on...

Search Engine Land
Neil Patel
Growth Hackers
Business 2 Community
Content Marketing Institute

Meet us

Nathan Manning
Bec Hart
Melissa Newphry
Scott Evans
Amy Leggett
Justin Gowdie
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