SEO and Website Copywriting

Expert SEO copywriters to help boost rankings, traffic, and results

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Tailored for your business and industry

Our team of in-house writers and trusted specialists have worked on hundreds of SEO copywriting projects. Whatever your niche or industry (medical, automotive, property, finance, retail, trades, industrial, science, engineering, and beyond), you can bet we’ve written about it.

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Great for SEO rankings, great for customers

Our copywriters are all SEO-trained. This skill is not just an afterthought or add on, it’s a core part of their role. Each project is also allocated an SEO specialist who layers in their expertise. This means you get two dedicated professionals helping to maximise your results.

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Fast turnarounds

Need copy for a new website that you want to launch by… yesterday? Looking to improve your SEO rankings fast? You need a copywriter who can get on your page, quickly. Our access to a broad network of writers (both in-house and external) means we can often deliver your copy within just 7 days.

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SEO copywriting involves much more than throwing a bunch of persuasive and pretty-sounding words onto a website page (if only!). In fact, many writers claim to be SEO copywriters when, in reality, they don’t possess the critical knowledge necessary for executing effective SEO copy.

It’s vital to have your website copy put together by a writer who understands the principles of SEO and how to utilise keywords to improve your rankings.

Times have changed. Success (in Google’s eyes) is no longer about writing big blobs of copy stuffed with keywords. Today, it’s about crafting a compelling story that encourages readers to take action. Search engines reward this kind of copy because their ultimate goal is to satisfy readers by serving up relevant information in both a timely and digestible manner.

Since the Google Rank Brain algorithm update, Google takes into consideration how customers are interacting with your website. This means that many engagement metrics such as click-through rate, time on page, interaction with page elements and how your page compares with competitors are more of a priority than ever before.

Our expert SEO copywriters leverage a combination of technical SEO knowledge with exceptional penmanship to deliver outstanding SEO copy for your website. Our SEO copywriting services follow a rigorous process to comprehensively understand your products or services. The outcome? Powerful website copy that effortlessly encourages your visitors towards conversion.

Here at Gorilla, we have a team of in-house writers as well as access to a pool of industry specialists. This means we’re always able to match your project to the best person for the job. Our SEO copywriters are based in Sydney, Brisbane, Melbourne and Newcastle and serve clients across all Australian states. Our SEO copywriting service is streamlined from briefing to approval and is designed to make your life easy.

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Results in weeks

Simply Brilliant. They are the real deal , if you need true SEO work done then Gorilla 360 is a must. You will start seeing results with in weeks.


George Papapetros
Dance World Studios

Expert assistance

We are consistently delighted with Gorilla 360's content, strategy, efforts, and their ability to completely manage each and every task through to completion. If you are looking for a marketing team that delivers results with integrity, transparency, and focus, then Gorilla 360 is the team for you.


Trent Alexander

Very happy

Great service with excellent results.


Grant Burchell

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Website and SEO Copywriting Services


Product copywriting for ecommerce websites

Writing website copy for products is a mammoth task. Often, there are 1000s of products per store – eek! It’s critical to maximise the visibility of every single product for Google search as well as communicate the key selling points to customers. We’ve helped countless e-commerce stores write compelling copy that not only ranks but ultimately, sells.

Copywriting for services

If you’ve got a service business, you need copy that evokes confidence and builds trust. It has to persuade potential customers to get in touch with you, not your competitors. We’ve crafted copy for almost every industry you can imagine and are perfectly positioned to help convert your big ideas into copy that gets results.


Blog copywriting

Blog writing is a powerful way of increasing traffic to your website, developing relationships with potential customers, and showcasing your expertise. Our specialist writers can help you develop a strategic topic plan and even write blog posts on your behalf. We can also provide high-quality imagery (no cringey, stock-standard photos in sight) and creative infographics that will help make your content stand out from the crowd.

Industry-specific writers

No matter what industry you’re in, we can help. We have a team of internal SEO copywriting experts as well as a range of specialist niche writers in just about every topic under the sun - from engineering right through to beauty.


Keyword research and advice

If you want to reach the dizzy heights of website rankings, you’ll need to gain a deep understanding of what your customers are searching for, alongside completing a hefty dose of keyword research. The Gorilla team leverages industry-leading tools and over a decade of keyword research experience to cherry-pick the right keywords to maximise your results.

Content gap analysis

We’ve got an exceptional team of SEO strategists and content producers who can help identify the content you need to create a truly remarkable customer journey. We can help you identify the core topics that will attract your ideal customer and nurture them towards purchase. We strategically analyse competitors and keyword search volumes to generate topics that will supercharge website traffic and sales.


Advice on page layout

Your customers’ experience on your website has never been more important. Google’s ranking algorithm now takes into account how people interact with your webpage. What does this mean for your business? You need to encourage users to engage with your content and stay on your page for longer. The Gorilla team can help you design a winning webpage that effortlessly converts visitors into customers.

SEO copy for new websites

Have a new website on the way? Need copy fast? We can help. Team Gorilla is on hand to prepare compelling website copy for your new website - whether it’s your first or your 10th. Our comprehensive briefing process delivers us with a deep understanding of your company, tone of voice, key selling points, and much more. The result is powerful copy that not only speaks directly to your ideal customers but also wins brownie points with search engines – result!


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SEO Copywriting FAQs

What is SEO copywriting?

SEO copywriting is the process of making the written content on your website appeal to search engines, like Google. This improves the rankings of your pages in search results, in turn helping you boost website traffic and sales.

How do you optimise my copy?

Optimising web copy is all about crafting persuasive messages that not only appeal to your ideal customer but also contain the right keywords and synonyms for search engines. We create copy that speaks to both customers and search engines, so your business comes out on top.

How much does SEO copywriting cost?

Our SEO copywriting service is extremely affordable and produces strong ROI because we are laser-focused on optimising both website traffic and rankings. We price our services based on a number of factors, including how much copy is required and the complexity of the industry in question.

How many revisions do I get?

Generally, we allow for two revisions of your copy. This ensures you get a fantastic output and we learn about your business along the way, helping us to continually improve efficiency.

Do you write blog posts?

Absolutely! We love writing blog posts to help you attract more customers to your website. We can also assist with planning blog topics that match customer searches and ultimately, turn lookers into buyers.

Can you write product page copy?

Definitely! We help businesses write product descriptions for their websites on a daily basis. This kind of copy is designed to rank well and encourage website visitors to purchase.

Can you write copy for complex industries?

Heck yeah! You wouldn’t believe some of the quirky industries that we’ve written copy for (we’ll let your imaginations run wild). We’re lucky enough to have a team of internal writers as well as access to external specialists in all kinds of niches. Ask us about your industry and we’ll let you know ASAP.

You might have seen us on...

Search Engine Land
Neil Patel
Growth Hackers
Business 2 Community
Content Marketing Institute

Meet us

Nathan Manning
Bec Hart
Melissa Newphry
Scott Evans
Amy Leggett
Justin Gowdie
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