SEO copywriting involves much more than throwing a bunch of persuasive and pretty-sounding words onto a website page (if only!). In fact, many writers claim to be SEO copywriters when, in reality, they don’t possess the critical knowledge necessary for executing effective SEO copy.
It’s vital to have your website copy put together by a writer who understands the principles of SEO and how to utilise keywords to improve your rankings.
Times have changed. Success (in Google’s eyes) is no longer about writing big blobs of copy stuffed with keywords. Today, it’s about crafting a compelling story that encourages readers to take action. Search engines reward this kind of copy because their ultimate goal is to satisfy readers by serving up relevant information in both a timely and digestible manner.
Since the Google Rank Brain algorithm update, Google takes into consideration how customers are interacting with your website. This means that many engagement metrics such as click-through rate, time on page, interaction with page elements and how your page compares with competitors are more of a priority than ever before.
Our expert SEO writers leverage a combination of technical SEO knowledge with exceptional penmanship to deliver outstanding SEO copy for your website. We follow a rigorous process to comprehensively understand your products or services. The outcome? Powerful website copy that effortlessly encourages your visitors towards conversion.
Here at Gorilla, we have a team of in-house writers as well as access to a pool of industry specialists. This means we’re always able to match your project to the best person for the job. Our SEO copywriters are based in Sydney, Brisbane, Melbourne and Newcastle and serve clients across all Australian states. Our streamlined briefing and approval process is designed to make your life easy and often means we can deliver before your deadline – result!