Content Mission

Gorilla 360's Content Mission

We want our content to inspire and educate marketing pro’s to help them meet and keep more loyal, repeat customers (and have a few chuckles along the way).

It’s our job to separate fact from fiction, and tackle the big picture issues confronting our audience. We want to give forward thinking marketers the advice and insights they need to beat the industry giants with cheaper, friendlier and better marketing.

Content Quality Requirements

We only want unique content.

And we don’t just mean previously unpublished articles.

You’ll only get the green light from our editorial team if your piece offers some fresh insights, advice or inspiration.

We expect your story to be well-researched with as many brand examples, screenshots, and references to other reputable ecommerce sources as you can squeeze in (without disrupting your story).

Oh - and please throw in a little pizazz. Bland is not for us. Don’t be afraid to call bullshit, ruffle feathers, or tickle funnybones. We’ll let you know if you cross the line, so don’t be afraid of straddling it.

Here’s some of our most-appreciated Gorilla wisdom.:

If you like the cut of our jib, your best work will fit in just fine.

Your Article Checklist

To improve your chances of success, please do the following: 
 
Your Topic
  • Make sure your piece offers unique insights or advice. A Google search will give you a fair idea.
  • If you need to write about a common topic or issue, provide a fresh perspective.
  • Content needs to be helpful - we don’t always need a step-by- step how-to, but our content must include a specific takeaway or key idea.
  • Err on the side of detail. We’d rather too much than too little. Gorillas have no time for puff pieces.
  • Remember - we want to help the underdog beat the big guy. Our content isn’t designed to help the market leader - we want to help the future market leaders.

 

Audience

Your piece is targeted at either:

  • Marketing managers / CMOs - These guys are the decision makers. One step beneath the executive group or CEO, they are managing a team of implementers and setting the direction for their brand. They’re super time deprived. It’s your job to give them a huge return on that investment and keep them coming back for more.
  • Marketing implementers - These guys are putting the manager's strategy into practice. They want help to make their jobs easier. Our content needs to help them become a superstar performer for their manager.

And don't forget:

  • While we aim to educate every digital marketing pro around the globe, our primary audience is Australian Marketing Professionals.

 

Editorial criteria

  • Bullet points are good. Meandering text is not. Use different formats, medias and structures to break up your content.
  • Use subheadings, bulleted lists, and bold to highlight key concepts and action items. Gorillas be busy. So is our audience.
  • Content needs to be logical, with a clear purpose and a story structure. Like the Jungle Book.
  • All content should make our audience feel something - consider the emotion you want them to leave with before you write.
  • Where possible, include brand examples or research to demonstrate any concepts described.

 

Don’t be a monkey… 

  • We only consider content not published elsewehere.
  • And, no ideas or opinions that have already been done to death elsewhere - we want fresh, insightful stories.
  • Our content is not promotional or sales focused (unless we tell you otherwise).
  • Steer clear of marketing basics or general overviews of complex topics such as content creation, SEO, or social media – our readers are smarter than the average bear.

 

Formatting

  • No more than 3 sentences per paragraph
  • One line spacing between paragraphs
  • Blog Posts at least 1500 words unless otherwise approved
  • Where possible, aim for at least one mixed media piece per 400 words
  • Use <H2> code to denote major subheadings
  • Use <H3> code to denote minor subheadings

 

Attachments

Apart from your article, you’ll need to attach:

  • Files or links to any creative commons images
  • Hyperlinks to any relevant references
  • A little bio about you and your brand
  • An image of you in specs 400 x 400

 

By submitting your story to us, you accept that we are able to edit your guest content as we please. We may also update the content at a later date to ensure accuracy and relevance. We may also include links to other relevant Gorilla 360 articles, resources, content platforms and webpages throughout your piece.

How To Submit a Guest Post

Use the form to submit your guest. Your content should be submitted in the form of a Word Document, or an editable Google Doc.

If we want to publish your story, we will get back to you within two weeks.

Note: Due to the volume of requests we receive, we will not respond to unsuccessful submissions. If you don't hear back from us within two weeks, feel free to publish your guest post elsewhere.

Go on - knock our Gorilla socks off

Submit your best work for publication below. Don’t worry, we're far more approachable than your average primate...