Google Shopping

To get your shopping ads up and running you need to configure Google Ads (formerly Adwords) to talk to Google Merchant Center.

All of your product information lives in the Google Merchant Center, including product attributes (such as colour and size). Google Ads uses the information in the Google Merchant Center to create custom ads depending on the search query.

We provide expert setup services to get your shopping campaigns live in no time.

Need help configuring Google Merchant Center with your CMS? We've got your back.

Setting up the integrations can be confusing and intimidating but we’re here to do the heavy lifting. That’s what Gorillas are good at.

We help you get Google and your website playing well together - so you can maximise your visibility and sales.

Compared to other ad formats, Google Shopping ads require detailed and specific product information from the product feed to ensure potential customers are delivered the right info when they want it.

When a customer types a search, Google scans its Merchant Center database and selects the products with the most relevant data and highest quality score. So if your feed isn’t optimised then your ads won’t show!

We help you maximise sales by optimising your feed including product identifiers, titles, descriptions, image quality and sales promotions.

When goal-optimised campaigns (also known as Smart Shopping Campaigns) ads are delivered correctly, they have the potential to drive huge ROI. We’ve helped clients take advantage of this new technology and achieve record breaking returns on their ad spends.

Goal-optimised ads are an evolving offering from Google, and it pays to be one step ahead of the game. With extensive experience in this area, we can help drive your sales and reach more customers.

We Gorillas are going bananas for local inventory ads. These ads showcase your product and store information to anyone who might be searching within a local radius.

Local inventory ads are the future of online advertising. Here’s why: Imagine your customer is 5 kms away from your store and they want your product. And they want it now. They search Google and see a high-quality image of exactly what they want and the ad also shows your local store information.

If you’ve got a local store and an ecommerce store then using local inventory ads are an opportunity to cover all the bases - drive more foot traffic and increase online sales.

We can’t stress the importance of customer reviews enough. There are three common factors that influence buying decisions: price, description and reviews. If a product has positive reviews compared to competition, customers will naturally gravitate towards it.

Our team of specialists can help maximise your customer review strategy to help drive sales via your online store.

The most effective Google Shopping accounts have continual maintenance and optimisation. We're talking about:

• Adjusting bids according to market demand
• Improving feed data
• Prioritising products and adjusting spend towards more profitable products
• Adjusting campaign settings depending on the end goals (maximising revenue, visibility of ads, leads, conversions)

Our specialists manage Google Shopping campaigns on your behalf to drive revenue and maximise your results.