Google Remarketing

Maximise brand exposure with Australia’s leading Google remarketing agency

Did you know that 96% of your website visitors aren’t ready to buy yet? It’s easy to forget that your customers are just like you – busy! How many times have you been interrupted or distracted before reaching the payment step on a website? (We can all relate to the lingering ASOS or Amazon basket that takes a few weeks of pondering on before a commitment is made, I’m sure.)

If you want to stay top-of-mind with your prospects and keep existing customers coming back for more, you’ll need to get your brand in front of them regularly as they progress through their purchasing journey. Remarketing (AKA retargeting) does just that job. It means that no matter where your customer browses online, your brand has a presence.

Gorilla manages Google remarketing including search and display adverts for everything from simple brand awareness to complex, multi-channel campaigns. Plus we can help with Facebook, Instagram, and YouTube remarketing campaigns to give you comprehensive brand awareness. As a certified Google Partner, we’ve got the smarts to help your campaign reach new levels of revenue success.

Remember, it’s always cheaper to bringing someone back than to acquire a new customer – and that’s why we love remarketing.

Highly recommended

★★★★★

Gorilla 360 have been excellent in communicating the web processes simply so I can understand it, and also have provided meaningful guidance on how to decide what to include within each step of our improvement program. Very good communication skills, which is very important for me as I learn more about managing our website effectively.

 

Karen Fairman
Business Basics

Hire them!

★★★★★

The Gorilla Team are an incredible addition to our business. I literally have no idea how we could have launched a high end Global Brand Website without their help! They know SO MUCH and have taught us a lot about our online business. Total experts and an absolute pleasure to deal with on an ongoing basis - I'm literally telling everyone I can about them. Hire them!

 

Dara Donnelly
Simone Perele

Always helpful

★★★★★

Gorilla 360 and the team are excellent, the monthly report is a perfect tool to get the insight into your own business, they always respond fast and are always helpful with all our requirements. Would love to recommend Gorilla 360 to everyone who is looking for digital marketing specialist.

 

Amy Yang
Ugg Express

You might have seen us on...

Search Engine Land
Neil Patel
Forbes
Growth Hackers
Business To Community
Content Marketing Institute

Book a free 30 min consultation

Book a time

Google remarketing services

Data_insights_and_actionable_recommendations

Stay front-of-mind

Unfortunately, it’s rare for customers to make a purchase during their first visit to your website. So, how do you encourage them to come back? Remarketing achieves this by keeping your brand front of mind and encouraging customers to finalise their purchase or enquiry on your website.

Squeeze more ROI

Acquiring a new customer can cost 5 times more than retaining an existing one, so when you’ve already paid for a customer to reach your website, you might as well keep hold of them (in a non-creepy way, of course). Remarketing allows you to get your adverts onto millions of different websites. This means that no matter where your customer browses online, your brand has a presence.

Remarketing
Link_Building_and_Link_Attraction

Strengthen your brand

Remarketing is an incredibly potent way of strengthening your brand. When you consider the fact that purchase paths can include anywhere from 20 to 500+ touchpoints, getting your adverts in front of relevant people (those that have visited your website previously) as they continue to browse the internet, is an extremely powerful and cost-effective tactic to employ.

Promote your products

Dynamic remarketing is where a lot of the magic happens. Using this strategy, you can show specific products to customers based on items that they’ve previously viewed on your website. Say goodbye to repeatedly losing sales to your competition.

Data_insights_and_actionable_recommendations
SEO3

Google search, display, and YouTube

Google offers numerous ad types and targeting options for remarketing. You can showcase your brand visually using “display remarketing”, reach customers in search results with “search remarketing”, meet your prospects where they hang out for down-time through YouTube remarketing, and much more. Whatever your product or service, our team can help you build a smart remarketing strategy that reaches your customers in the right places at the right time.

Cross-channel integration

You can build an even more powerful remarketing program by bringing other channels such as Facebook, Instagram, and LinkedIn into the mix. By utilising a cross-channel approach, you have the opportunity to deepen engagement with potential customers, increase repeat sales, and grow your brand exponentially.

Technical_SEO_Audit
Content_Promotion_and_Amplification

Segment by purchase stage

Remarketing has yet more to offer when you take a funnel-based approach. If you segment your audience by purchase stage, you have the ability to show different creative concepts and messages to your customers as they progress through stages of the buying funnel. You can also segment based on website browsing activity and purchase history. Increase conversions by retargeting your customers using the key messages most relevant to them.

Mesmerising creative

Here at Gorilla, we take pride in developing original and impactful creative that converts eyeballs into sales. Our experienced in-house designers and copywriters can help you develop bespoke adverts that cut through the noise and truly resonate with your ideal customer. Alternatively, we can work closely with your design agency or internal team to produce standout creative that gets results.

Content_Writing
Analytics_and_Reporting

Detailed reporting

We pride ourselves on providing exceptional communication and crystal-clear reporting. We customise our reports to make them meaningful and valuable for your specific organisation. Our aim is to ensure that you and your team feel confident when making critical business decisions.

Book a free 30 min consultation

Book a time

Google Remarketing FAQs

What is remarketing?

Remarketing is a form of digital advertising. The unique bit? This strategy only shows ads to people who have already engaged with your brand or visited your website – a warmer, more relevant audience.

How does remarketing work?

When a customer visits your website, a (chocolate-free) cookie is automatically added to their browser. As they continue to search the web, advertising platforms such as Google and Facebook are able to show ads to those very same customers using the cookie.

Who should use remarketing?

Any business that wants to stay front-of-mind to customers and prospects should be using remarketing. It’s a powerful way of influencing and maintaining connection with customers who have not yet made a purchase decision.

Where are my ads shown?

Your ads are shown across Google’s extensive display and advertising networks. We can control the types of websites that your ads appear on, or we can use Google’s intelligence to guide this process. It’s a smart and fully customisable service.

How much does remarketing cost?

Remarketing is extremely cost-effective. You’re only showing ads to people who have been to your website before and you only pay when someone physically clicks on the advert. You can start with a budget of as little as $500 and you’re not wasting any money on random, irrelevant or disinterested Googlers. Result!

Accreditations and affiliations

Google Partner
Google Analytics
National Online Retailers Association
Power Retail
Web Industry
PRIA

Meet us

Nathan Manning
Bec Hart
Melissa Newphry
Scott Evans
Amy Leggett
Justin Gowdie
Meet the team