Instead of grabbing a chunk of your budget and heading to the marketing roulette wheel, you now have an executive level picture of your website’s performance across the 4 levers of online business.
If you have an Amazonian budget available, you can just go ahead and yank down all four growth levers with ferocity.
That’s not happening is it? It’s called a ‘budget’ for a reason…
So instead, you need to prioritise which of your four growth levers you're going to focus on right now.
- If your website has a high level of traffic, but your conversion rate sucks - investing in SEO, email, social or paid ads is not the fastest way to grow
- If you’ve got a dormant email database of ex-customers, you need to harness this value before looking at other marketing options
- If you’re just getting started and you’re burning money on Google and Facebook ads, you’re probably just making them richer, not yourself
We’re conditioned to search for a tactic to throw at our issues.
Traditionally, if you wanted to grow business, you just bought more ads. Some businesses still use this mentality.
If this is you, you’re doing it wrong.
You need to know where you want to finish before you start. Choose the highest priority lever, then lets talk tactics.