Conversion rate optimisation helps you drive more conversions from your existing website traffic. Because digital marketers love a sexy acronym, we call it CRO for short.
When curious visitors land on your site, they are looking for a nice, smooth signposted path to guide them to their destination. Purchasing a product or completing an enquiry form are examples of conversions that require some navigating and decision making from your soon-to-be customer. When the user experience is difficult or frustrating, the conversion window slams shut.
The rate at which conversions occur is a decisive lever to boost the bottom line of your business. Even a small increase to your conversion rate leads to amplified revenue over time.
The key to unlocking conversion improvement comes from data analysis. Our CRO methodology is data driven, making full use of analytics, heat mapping and movement tracking. Collecting and analysing this data using leading industry tools eliminates the need for guesswork or psychic powers.
A/B and multivariate testing processes help us visualise opportunities to incrementally enhance your conversion performance. In many cases, we have found that focusing on increasing the rate of conversion for current visitors is more effective than an overall traffic growth strategy.
If you’re serious about improving your conversion rate performance, pop the hood and invite the Gorilla team around for a closer inspection. If you would like more details, we’ve highlighted some of the finer points of our conversion rate optimisation services below.