The Melbourne Cup may have stopped the nation this month, but digital marketers have gone into overdrive as the Christmas shopping season hits full flight.Continue Reading
If your ecommerce brand is targeting that prime, cash-strapped, digitally savvy demographic of 18 to 35-year-olds, there’s a red hot chance your potential customers are using Snapchat on a daily basis. If you want to attract, convert and retain more shoppers to your online store, you need to consider creating and promoting content on this new and fast-growing social media platform.
Yes, it is scary.
Snapchat can be a bizarre, confusing and dangerous at times.
And you must be wondering why your brand should invest in developing images and videos that disappear within 24 hours?Continue Reading
Instagram changed the game.
The rules are a little different for Facebook’s trendy little bro.
Instagram isn’t a place to post links to your website.
It’s not a place to sell your products.
And it sure as hell isn’t the place for long winded blog posts.
It is the place to share the power of your image.
Whether your story is about fulfilling lifelong dreams, making a fashion statement or flaunting your last amazing meal - ecommerce marketers can tap into Instagram using images to resonate with, and grow their audience.Continue Reading
In my experience you either love it or you hate it.
Personally, I hate it.
Just putting that out there.
As a social media platform I find it lacking. I always feel like I’m missing out if I’m not constantly monitoring my feed’s every move.
I don’t even know what to post on Twitter...Continue Reading
You’ve made the website, the UX is out of this world.
The layout, the navigation, the checkout experience - all smooth and clean.
Everything is almost perfect…
Except for one thing.
There’s no one there.
No one’s buying anything.
Nada, zip, diddlysquat.
Your online store is a virtual retail ghost town.
Pinterest Ecommerce Marketing is the social media gift that keeps on giving.
Your Facebook posts are only alive for a few hours before they are banished to the internet ghost town populated by long-lost MySpace accounts and the second page onwards of Google search results. You need to keep pushing that upload button if you want fresh engagement.
Tweets are like marketing fireworks. Mostly - they're sort of underwhelming. Sometimes they can be spectacular. And there's always a risk something might go horribly, catastrophically wrong. Regardless, they've been and gone within a matter of minutes.Continue Reading
That’s the question that many online retail marketers want, nay expect, to be answered in the positive.
It’d be nice, wouldn’t it?
If all we had to do to sell stuff, was to take really beautiful pictures of our products, throw them up on our Instagram/Pinterest/Twitter/Facebook profiles, then wait for the money to roll in.
In June, this social media marketing dream lurched into reality.Continue Reading
This month, we shine the spotlight on the furious four way battle for our content publishing supremacy fought between the heavyweights of social media for an enourmous potential purse.
There's been a few big punches thrown between Facebook, Linkedin, Google Plus and Twitter. Two of them have been left bloody and beaten.
Meanwhile the world cup has captured the world's attention, which inevitably catches marketer's attention. The big brands have jumped on the world game 'brandwagon' and we share some content marketing lessons from some of the best storytelling efforts of the tournament.Continue Reading
Charles Darwin might be surprised to know that businesses can apply many of the concepts of his theory of evolution to their social media management!Continue Reading