As digital marketing professionals and business owners, we are continuously developing strategic business plans, optimising marketing campaigns and replying to dozens of emails.Continue Reading
Spending your online store’s hard-earned on pay per click advertising is often riddled with anxiety and uncertainty.
Just like a real auction - you’re bidding on a potential windfall.
Problem is, you don’t quite know how high you can go.
The same questions swirling around in a first-home owner’s mind are the problems an ecommerce advertiser has to reckon with...Continue Reading
“Perhaps the most important problem we have in the advertising and marketing ecosystem is fraud in the digital advertising supply chain”
Online advertising is infested with an invisible disease.
And you probably had no idea..Continue Reading
I bet you're expecting another one of those classic pro's and con's articles where the key points are carefully laid out for the reader to make their own informed decision.
Well, not today.
I'm going to give you my answer straight up, then convince you to believe it. No independent editorial high horse here.
Broad statement, but I believe it.
I can hear the sticklers winding up already.
Of course, the SEO or PPC debate depends on your objectives. But as a long term investment, taking time and costs into account, quality SEO should come out on top if you're looking for ecommerce sales.Continue Reading
A picture paints a thousand words.
Another cliché riddled, prophetic start to an online marketing blog post. Apologies. Bear with us though...
You don't get much more than fifty words in your regulation Adwords display ad.
So if you could use a picture you would right?Continue Reading
A negative keyword is a term you add into your Adwords account. This stops your ad from appearing when someone searches for that particular term.
Negative Keywords can help you stop wasting your Adwords spend on people not interested in what you sell. Your click through rate will be sure to thank you for it.Continue Reading
Fresh extensions regularly pop up, helping you to enhance the performance of your Adwords advertising.
Sometimes it seems hard to keep up. Sometimes we wonder how Google keeps up.Continue Reading
Google Ads can give you the fast track to hammer away at each of these goals.
Astute planning before you set up your Adwords campaigns will help you drive lower cost, more qualified traffic to your website.
I'll let you in on our online jungle wisdom to help you maximise your return from the start of your campaign.Continue Reading