Product descriptions just aren’t enough anymore.
What’s on the label, on the tin, or on the box is not enough to convince someone to buy your stuff.
Very few retailers run a store without someone there to help shoppers in person.
Online retailers can't afford to leave customers to fend for themselves.
You need to show your customers you care about them.
You don't have a team of friendly customer service assistants on hand to jump out of your online shopper’s screen and dazzle them with helpful, expert knowledge.
You have only your website to help guide browsers through their purchase.
Surely, the more helpful, entertaining, educational content you can provide, the better your chances of converting browsers into buyers.