Ecommerce is one of Australia’s fastest growing industries. In fact, revenue from ecommerce is expected to show an annual growth rate of 8.8% and according statistics portal, Statista, there’s no stop in sight.Continue Reading
Ready to learn the secrets behind Google’s new Goal-optimised Shopping campaigns?
In June, I was lucky enough to visit Sydney’s Google HQ for a Shopping Bootcamp.
This bootcamp didn’t involve any tire swings, vines to climb or cargo net crawls (although I would have been completely alright with that).Continue Reading
SEO is a fluid, ever-changing industry.
One year we’re building millions of links and topping search results without a second thought. The next, Google upgrades their algorithm and we have to work much harder for a single link, having to take into account quality over quantity.Continue Reading
SEO is savvy digital marketing tactic if you’re in it for the long haul, but it’s going to take time, money and resources. Paid search ads (like Google Ads) show instant results but conversions come to a halt as soon as the ads stop running.
So which one drives the most customers to your site? Where do people actually click?Continue Reading
Typing on a smartphone is old school.
Voice search is where it’s at.
By the time you have taken out your phone, opened your browser, typed in the query, scanned the results and clicked on your preferred answer, maybe you’ve wasted 30 seconds?
Compared this to voice search and you’ll get an answer in the next five seconds.Continue Reading
Building backlinks can be super time consuming. Trust us - we know. The Gorilla team has spent countless hours chasing down links, doing all we can for them apart from begging...
...okay, there might have been some begging.Continue Reading
AdWords budgets are like travelling to Europe for a holiday.
You’ve got $5,000 spending money between you and a significant other and are two weeks into your trip. So far you’ve explored all of Italy. You’ve said yes to every opportunity. Gelato, Murano glass, even a Venetian mask.
One night, you decide to check your bank statements.Continue Reading
They’re one of Google’s top three ranking factors, coming in first above website content and RankBrain, a component of Google’s algorithm which uses machine learning to determine the most relevant results for search engine queries.
You can collect backlinks through link building i.e. getting other websites to link to your own. A link helps users navigate between pages on the internet, plus helps search engines crawl through individual pages to entire websites.Continue Reading
If you own a local business then you’ll want to listen up.
There are a bunch of digital marketing industry changes that will impact how you operate your business, but don’t be scared. These changes are a good thing. In fact, they can help you bring in more customers in the long run.Continue Reading