The Marketing Jungle Gym

Are you using Google Ads?

Are you directing ad click clicks to your homepage?

If the answer is yes then you could be jeopardising your return on ad spend.

Last month, we talked about how great website content helps to build backlinks.

Didn’t read the blog?

*tut tut*

It’s cool. I’m not offended. Let’s recap.

In 2017, about one in five ad clicks were fraudulent.

Now, let’s be clear from the start.

This article isn’t meant to scare you out of using Google Ads; quite the opposite in fact. The main goal is to educate you about those pesky spammy clicks.

Ecommerce is one of Australia’s fastest growing industries. In fact, revenue from ecommerce is expected to show an annual growth rate of 8.8% and according statistics portal, Statista, there’s no stop in sight.

Ready to learn the secrets behind Google’s new Goal-optimised Shopping campaigns?

In June, I was lucky enough to visit Sydney’s Google HQ for a Shopping Bootcamp.

This bootcamp didn’t involve any tire swings, vines to climb or cargo net crawls (although I would have been completely alright with that).

SEO is a fluid, ever-changing industry.

One year we’re building millions of links and topping search results without a second thought. The next, Google upgrades their algorithm and we have to work much harder for a single link, having to take into account quality over quantity.

SEO is savvy tactic if you’re in it for the long haul, but it’s going to take time, money and resources. Paid ads show instant results but conversions come to a halt as soon as the ads stop running.

So which one drives the most customers to your site? Where do people actually click?

Typing on a smartphone is old school.

Voice search is where it’s at.

By the time you have taken out your phone, opened your browser, typed in the query, scanned the results and clicked on your preferred answer, maybe you’ve wasted 30 seconds?

Compared this to voice search and you’ll get an answer in the next five seconds.

Building backlinks can be super time consuming. Trust us - we know. The Gorilla team has spent countless hours chasing down links, doing all we can for them apart from begging...

...okay, there might have been some begging.

AdWords budgets are like travelling to Europe for a holiday.

You’ve got $5,000 spending money between you and a significant other and are two weeks into your trip. So far you’ve explored all of Italy. You’ve said yes to every opportunity. Gelato, Murano glass, even a Venetian mask.

One night, you decide to check your bank statements.