The Marketing Jungle Gym

Internal linking is one of the most important building blocks of website architecture. From the homepage to categories, pages and posts, internal links are the structural elements that hold it all together.

If you’re familiar with Google Ads then you would have heard the term ‘quality score’ floating around.

As a business owner, ‘quality score’ is one of those metrics that the Google Ads Specialists seem to obsess over. Whether your quality score is 4 or 10, it probably doesn’t mean a whole bunch to you. You care about securing leads and sales.

There’s nothing worse than getting a negative review on Google.

Finding a one-star review and some harsh words from a customer or client can knock your confidence around. Most business owners would lose sleep over it, wondering what went wrong and whether it’s going to affect the number of customers converting online.

Help customers find you easily online.

Increase foot-traffic to your store.

Get your phone ringing.  

All this is possible with a few local business Google Ads tips and tricks.

When talking to a Gorilla, it must feel like we’re speaking gibberish.

I mean, literal gorillas don’t speak the human language… but SEO-ing Gorillas do.

While we always try to explain ourselves as best as we can, sometimes it can be hard for our clients to keep up with all the lingo linked with SEO. So, we’ve created a go-to glossary of terms for you to refer back to when you’re not quite sure what we’re on about!

Are you using Google Ads?

Are you directing ad click clicks to your homepage?

If the answer is yes then you could be jeopardising your return on ad spend.

Last month, we talked about how great website content helps to build backlinks.

Didn’t read the blog?

*tut tut*

It’s cool. I’m not offended. Let’s recap.

In 2017, about one in five ad clicks were fraudulent.

Now, let’s be clear from the start.

This article isn’t meant to scare you out of using Google Ads; quite the opposite in fact. The main goal is to educate you about those pesky spammy clicks.

Ecommerce is one of Australia’s fastest growing industries. In fact, revenue from ecommerce is expected to show an annual growth rate of 8.8% and according statistics portal, Statista, there’s no stop in sight.

Ready to learn the secrets behind Google’s new Goal-optimised Shopping campaigns?

In June, I was lucky enough to visit Sydney’s Google HQ for a Shopping Bootcamp.

This bootcamp didn’t involve any tire swings, vines to climb or cargo net crawls (although I would have been completely alright with that).