Okay, let’s cut to the chase here – no preamble required! Below are our eight quick fire tips for improving your ecommerce website.
1. Provide high quality photos
Pictures say a thousand words, whether they say a thousand good words, or a thousand bad words is up to the photographer. To avoid confusion for customers, provide high quality photos from multiple angles that show everything about your product. If you can implement a zoom feature on your website, that would be even better. Your aim is to make sure people get the next best thing to touching and feeling merchandise. Make their online experience just as good as it would be in person at a store.
Don't forget to add proper labels and alt tags to your images for better SEO.
2. Provide complete product information
Nothing is worse than second guessing what a product can and cannot do. For better conversion rates on your ecommerce website you should provide complete product information so your customers know what they’re buying. Include everything from size, postage options etc. Production descriptions are best kept within the 75 – 200 word range.
3. Include contact information
Customers feel a lot safer buying from you if you provide them with a contact method other than email. We may live in a digital age, but a good old-fashioned phone conversation is much more intimate and personal for many. Email is convenient but a lot of people still prefer to talk to a real person when they have questions or need to sort out an order. Also a fax number is still regarded as very professional. The more points of contact, the more professional, reliable and credible you look to customers.
4. Track your analytics and stats
It's important to understand where your traffic is coming from and what your potential customers are searching. It is also important to notice what products are most popular and track which pages convert well, and pages that don't. You can then use this intelligence to improve your site.
5. Make sure your buttons and shopping cart are clearly visible
Making the buying process as easy as possible for your customers will encourage them to return. Also, you want your customers to be able to get to the ‘checkout’ as soon as possible. Your aim is to convert them from “just browsing” to “I’m ready to pay?”. Your shopping cart is an important call to action and should be easy to find on your site.
6. Provide visual feedback
You should aim to make your ecommerce website as interactive as possible so it feels more like an experience rather than a transaction. Each step in our shopping process should feel like it is taking us closer to our final purchase. Good visual feedback also reassures your customer they are using your website correctly.
7. Easily accessible policies
By including FAQs, return policies, shipping information, business hours and other relevant regulatory information you can nip a lot of potential customer questions firmly in the bud. You will reduce the amount of customer inquiries you have to attend to and it shows you are running a professional and legitimate business.
8. Search functionality
Your website is useless if customers can’t find what they’re looking for. Make it easy for everyone to find what they want! A good search function should include the ability to search by things such as size, weight, age etc.