I bet you're expecting another one of those classic pro's and con's articles where the key points are carefully laid out for the reader to make their own informed decision.
Well, not today.
I'm going to give you my answer straight up, then convince you to believe it. No independent editorial high horse here.
SEO is better than PPC
Broad statement, but I believe it.
I can hear the sticklers winding up already.
Of course, the SEO or PPC debate depends on your objectives. But as a long term investment, taking time and costs into account, quality SEO should come out on top if you're looking for ecommerce sales.