Nathan Manning

Simple SEO Tips – XML Sitemap

In basic terms, an XML Sitemap is defined by Google as a ‘list of pages on your website’, which is created not only for the benefit of Google, but for all search engines that use the Sitemap Protocol 0.9, including Yahoo, Bing and others.

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Simple SEO Tips – Robots.txt

Robots.txt sounds a bit like something out of a sci fi movie but to save you watching the whole film, we’ve summarised what you need to know about these particular robots into a handy trailer-sized summary!

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Simple SEO Tips – Website Structure

A good website structure helps search engines find content on your site and provides a natural browsing experience for your readers. There is a lot to balance up between appealing visual design, functionality and aesthetics but at the end of the day there’s no point having the most amazing whiz bang site if no one can actually use it!

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Simple SEO Tips – Image Optimisation

Google’s algorithms have increased in complexity to the point where no mere mortal can understand them entirely. For example you might have used Google’s image recognition facility in Google Images that lets you search using an image from the web, and perhaps most impressively, from your computer.

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Simple SEO Tips – Page Text

We’ve all heard the saying ‘content is king’. When it comes to SEO it’s true. We actually like to think that Gorillas are king (well, kings of the jungle at any rate) but, content is definitely right up there! We think we’ll probably have to settle for queens of the jungle before too long – that’s how important content is!

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Simple SEO Tips – Meta Descriptions

Meta descriptions are an important element of your SEO activities. A meta description is essentially a small summary of your page content and you can see these descriptions in action as short snippets on search results pages. While meta descriptions aren’t a major factor in boosting your search engine rankings, they are still considered essential for driving traffic to your website and this is ultimately why they play an important role in the jungle that is SEO.

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Simple SEO Tips – URLs

Can a poor URL structure cause problems in SEO rankings?

Do gorillas eat bananas?

Yes! URL’s play an important role in determining the intent of the page and helping viewers and search engines form an opinion about the content of the page.

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Simple SEO Tips – Page Titles

Page titles are powerful and you need to pay close attention to them. They are pretty close to being the single most important influential on-page SEO element.

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Simple SEO Tips – Page headings

Optimising your page headings is one of the easiest and fastest effective ways to influence your search ranking. Not only will it boost your search engine visibility, but it can also add value and context to your website which makes it easier for users to browse and interact with you online.

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How Google Works: 4 Great Infographics

Google continues to be the leading search engine in Australia with almost 93% of marketshare, yet for most of us we have no idea how Google actually works.

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