Nathan Manning

Ecommerce CMS comparison guide: How to choose the right platform for your online store

The best ecommerce CMS is…

That’s what you want to know isn’t it.

You’re just thirsting for someone to tell you.

Just one answer.

No ifs, no buts, no conditional advice, no splintered opinions.

Sorry.

It’s not that easy. There’s no simple answer. Unfortunately, things are heavily dependent on you and your company’s needs.

We’ll explain though. By the end of this post you should have a much better idea of the CMS platform to suit your online store.

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SEO friendly URLs: One simple hack to help you sell more online

One of the most effective ways to boost your ecommerce site’s SEO performance is also one of the simplest.

You need to optimise your URLs to include descriptive, relevant keyphrases.

That’s pretty much it. Blog post over.

Okay, I’ll give you a little more detail. It really is almost that simple though.

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How to fix the 8 most common ecommerce SEO mistakes

For years, our team and I have been working on bringing more customers to ecommerce websites. For even more years, we’ve been helping all types of businesses with their SEO. We’ve helped everyone from cleaners and lawyers to governments and granny flat manufacturers.

Ecommerce SEO is the hardest to handle.

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Product Listing Ads advice to supercharge your ecommerce sales

A picture paints a thousand words.

Another cliché riddled, prophetic start to an online marketing blog post. Apologies. Bear with us though...

You don't get much more than fifty words in your regulation Adwords display ad.

So if you could use a picture you would right?

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How To Use Negative Keywords To Get The Most From Your Adwords Spend

What Are Negative Keywords?

A negative keyword is a term you add into your Adwords account. This stops your ad from appearing when someone searches for that particular term.

Negative Keywords can help you stop wasting your Adwords spend on people not interested in what you sell. Your click through rate will be sure to thank you for it.

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6 New Ways To Get More Sales From Your Ecommerce Adwords Campaign

Those sneaky folks at Google are constantly testing and releasing new features for their Adwords services.

Fresh extensions regularly pop up, helping you to enhance the performance of your Adwords advertising.

Sometimes it seems hard to keep up. Sometimes we wonder how Google keeps up.

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Everything You Need to Plan an Effective Ecommerce Adwords Campaign

You want to attract more customers to your website and increase your online sales.

Google Adwords Advertising can give you the fast track to hammer away at each of these goals.

Astute planning before you set up your Adwords campaigns will help you drive lower cost, more qualified traffic to your website.

I'll let you in on our online jungle wisdom to help you maximise your return from the start of your campaign.

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How Do You Write A Successful Ecommerce Adwords Ad? Learn From These Great Examples

Want to know what makes a good Google Adwords ad?

Simple - one that sells.

I know what you're thinking - "Thanks Scoop".

I should go into some more detail.

Here's the lessons I've learned from analysing the ads of the best brands around...

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Simple SEO Tips – Internal Linking

If you’re reading up on SEO, chances are you’ve come across the term ‘internal link’. An internal link is really just a name for a hyperlink which points to another page on the same website. For example, if we put a link in this article (like this one) to another page on our site, that would be considered an internal link.

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Simple SEO Tips – WWW Resolve

The term ‘www resolve’ sounds technical, but it’s actually pretty simple to understand, and worth knowing about for your SEO. Essentially, a www resolve is a simple command that ensures that when you enter your web address WITH a www or WITHOUT a www – you end up at the same place.

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