The Marketing Jungle Gym

As 2018 draws to a close and 2019 fast approaches, it’s time to pack up our desks and relax with an icy cold bevvy in hand.

Said no digital marker ever.

The end-of-the-year is filled with last-minute deadlines, end-of-year performance reviews, and new year prep.

Throwing together a haphazard Google Ads campaign will almost invariably lead to underwhelming results.

If you want high-converting campaigns, you’ll need careful keyword research, unique ad creative and an engaging landing page.

The festive season is nigh.

The phone is ringing off the hook.

Customers are demanding their presents be shipped, ASAP!

If you’re familiar with Google Ads then you would have heard the term ‘quality score’ floating around.

As a business owner, ‘quality score’ is one of those metrics that the Google Ads Specialists seem to obsess over. Whether your quality score is 4 or 10, it probably doesn’t mean a whole bunch to you. You care about securing leads and sales.

Help customers find you easily online.

Increase foot-traffic to your store.

Get your phone ringing.  

All this is possible with a few local business Google Ads tips and tricks.

Are you using Google Ads?

Are you directing ad click clicks to your homepage?

If the answer is yes then you could be jeopardising your return on ad spend.

In 2017, about one in five ad clicks were fraudulent.

Now, let’s be clear from the start.

This article isn’t meant to scare you out of using Google Ads; quite the opposite in fact. The main goal is to educate you about those pesky spammy clicks.

Ready to learn the secrets behind Google’s new Goal-optimised Shopping campaigns?

In June, I was lucky enough to visit Sydney’s Google HQ for a Shopping Bootcamp.

This bootcamp didn’t involve any tire swings, vines to climb or cargo net crawls (although I would have been completely alright with that).

SEO is savvy tactic if you’re in it for the long haul, but it’s going to take time, money and resources. Paid ads show instant results but conversions come to a halt as soon as the ads stop running.

So which one drives the most customers to your site? Where do people actually click?

Typing on a smartphone is old school.

Voice search is where it’s at.

By the time you have taken out your phone, opened your browser, typed in the query, scanned the results and clicked on your preferred answer, maybe you’ve wasted 30 seconds?

Compared this to voice search and you’ll get an answer in the next five seconds.