Jessica Goerke

6 Things Ecommerce Stores Need To Know About Google Shopping Ads In 2019

So you want to learn the six secrets to reaching your ecommerce sales revenue targets, ‘eh?

Here’s the inside scope into how we’ll be using Google shopping ads to help reach our customers’ return on ad spend goals.

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2019’s local search ranking factors to help get more customers to your store

What are your local SEO goals?

This is a question we ask all our clients. The most popular answers are:

  • To rank number one on Google

  • To get more leads/sales

Ultimately, every client’s end-goal is to make money.

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The 2019 Australian digital marketing trends you need to know about

As 2018 draws to a close and 2019 fast approaches, it’s time to pack up our desks and relax with an icy cold bevvy in hand.

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10 speedy ways to improve your Google Ads click-through rate and get more sales

Throwing together a haphazard Google Ads campaign will almost invariably lead to underwhelming results.

If you want high-converting campaigns, you’ll need careful keyword research, unique ad creative and an engaging landing page.

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Your complete guide to using Google Ads over the festive season

The festive season is nigh.

The phone is ringing off the hook.

Customers are demanding their presents be shipped, ASAP!

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What is Google Ads quality score and what can I do to increase the number of enquiries for my business?

If you’re familiar with Google Ads then you would have heard the term ‘quality score’ floating around.

As a business owner, ‘quality score’ is one of those metrics that the Google Ads Specialists seem to obsess over. Whether your quality score is 4 or 10, it probably doesn’t mean a whole bunch to you. You care about securing leads and sales.

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10 Local business Google Ads hacks you can implement right now

Help customers find you easily online.

Increase foot-traffic to your store.

Get your phone ringing.  

All this is possible with a few local business Google Ads tips and tricks.

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How to lower CPC with optimised landing pages

Are you using Google Ads?

Are you directing ad click clicks to your homepage?

If the answer is yes then you could be jeopardising your return on ad spend.

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How Google Protects Your Ads From Spammy Clicks

In 2017, about one in five ad clicks were fraudulent.

Now, let’s be clear from the start.

This article isn’t meant to scare you out of using Google Ads; quite the opposite in fact. The main goal is to educate you about those pesky spammy clicks.

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Goal-Optimised Shopping Campaigns - Everything You Need To Know

Ready to learn the secrets behind Google’s new Goal-optimised Shopping campaigns?

In June, I was lucky enough to visit Sydney’s Google HQ for a Shopping Bootcamp.

This bootcamp didn’t involve any tire swings, vines to climb or cargo net crawls (although I would have been completely alright with that).

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