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Facebook News Feed Changes Explained – Your February Marketing Bundle

This month, we reveal why Facebook’s News Feed changes are not the end of the world for marketers, discuss Google’s makeover of its featured snippets, and serve up some easy hacks for website personalisation. Continue Reading

The 2018 Australian Marketing Calendar you’ll be using to #slay this year

Welcome to 2018!

Christmas is over.

Boxing Day is done.

The New Year celebrations are long since over.

And thank god, the hangover is gone.

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Australian digital marketing trends for 2018 – Your January Monthly Bundle

As we roll up our beach towels and head back to the office, our thoughts are turning back to the wonderful world of digital marketing and the must-know tactics that will ensure 2018 is your best year yet.

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Persuasive content writing is much easier than you think. Trust me.

With Australian consumers spending over 10 hours each day glued to an internet-connected device, the power of persuasion is critical to your website’s success. Persuasive content is about more than just a few zingy, Don Draper-esque one-liners.

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What is Big Content and How to Use it to Boost Your Web Traffic – Your December Monthly Bundle

As old Saint Nick saddles up those reindeer and another year draws to a close, we’ve combed the blogosphere to bring you a few digital marketing gifts to ponder as you head off for a few days in the sun.

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New website SEO: The 3-speed guide to optimising your new site

Every time a brand new website goes live without SEO, a baby gorilla cries.

I don’t think you want that. I know I don’t.

Since we’re on the same page about the howling infant primates, let’s get up to speed on how to optimise a new site for search visibility.  

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How to get a 35 per cent CTR boost with Google star ratings – Your November Monthly Bundle

The Melbourne Cup may have stopped the nation this month, but digital marketers have gone into overdrive as the Christmas shopping season hits full flight. 

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How Small Online Retail can Compete Against the Arrival of Amazon in Australia

Have you heard the news? One of the largest web-based retailers in the world is making a move to Australia.

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Building a Customer Journey Map into Your SEO Strategy

Welcome to the experience economy.

Where the customer experience is more important than the product itself.

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Post-purchase review mistakes

“84 per cent of people trust online reviews as much as a personal recommendation.” - Local Consumer Review.

Customers look at reviews before making the decision whether to buy with your brand.

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