Google Adwords

Want top place in Google ASAP? Search advertising is the way to go. Your campaign can be live within 24 hours generating website traffic and sales.

Also known as “search engine marketing”, SEM or PPC, you pay a fee for every click to your website. We manage the full process for you including extensive keyphrase research, competitor analysis, ad copy writing, ongoing management, testing and reporting.

Our approach to search advertising is a little different. We’re data driven, thorough and 100% transparent.

If you’re an ecommerce retailer, you can display images of your products at the top of Google results using Google Shopping. It’s an image rich, highly engaging advertising method that puts your products in front of the right customers.

We’ve helped clients drive big returns from Google Shopping. The benefits over regular search advertising are immense, in particular the display of product pricing in search results - meaning you don’t waste clicks on ‘bargain hunters’.

We help you with the entire setup and management process including integration with your CMS/product feed, ongoing management, bidding, testing and reporting.

We’re big fans of remarketing. It’s an inexpensive way to entice customers back to your website and, most importantly, increase your sales. Remarketing works by placing a cookie in your customer’s browser window, meaning we can show them your ads as they continue to browse the web.

Most companies do remarketing wrong - showing the same generic ad to every customer. We focus on moving customers down your purchase funnel by showing them the right ad at the right time. We manage the full process, including design, and help you with Adwords, Analytics, dynamic (product) remarketing and standard remarketing.

Want to build brand awareness with your unique target market? Display advertising can help you widen the top of your sales funnel with highly targeted ad placements.

The Google Display Network (GDN) contains over 2 million partner websites and allows you to target your advertisements based on demographics, interests, website context and keywords. We can help you promote sales events, product launches or simply grow brand awareness. Our service includes ongoing testing and refinement of which placements and ad designs are performing best.

With online advertising, the devil is in the detail, and our data crunchers just love the detail. They’ve managed multi-million dollar advertising spends for some of Australia’s largest brands and they’re ready to help you too.

We manage your Adwords on a monthly basis, providing campaign and budget optimisation, effective keyword and ad management (read about both below), monthly reporting and regular personalised updates. Our services are 100% transparent, you own the ad account and all the data, we don’t take a cut of your spend and all services are flat fee management.

If you don’t require monthly management, we also provide a quarterly review service. This could suit you if have an in-house PPC specialist or, on the other hand, a very small advertising spend.

For in-house specialists we provide a confidential second opinion on and itemised report of recommendations for refining campaigns. For small clients our service includes all items in the “Monthly PPC management” service above, but performed on a quarterly basis.

Ongoing keyword management is critical for a high performing PPC campaign. Core to this is the management and optimisation of your keyword bids to drive your budget further and maximise ROI.

We continually research additional keywords for your campaign to find new growth opportunities and attract more customers. In addition, ongoing expansion of your negative keyword list helps prevent spending money on the wrong searches and customers.