SEO

Expert, white hat advice from an industry leading SEO agency

We’ve got a track record of helping businesses grow their organic search traffic - and best of all - we do it with no risky tactics and no smoke and mirrors.

If you’ve used an SEO agency before and found the process confusing or frustrating, rest assured it doesn’t have to be like this. SEO is not a dark art.

If you’re looking for instant #1 rankings or same day ROI, SEO isn’t the right marketing tactic for you - the competition today is far too strong. But, if you’re interested in using a flywheel approach to SEO and in particular backlink attraction, our approach to SEO will help you hit and exceed your targets. When you take a methodical approach and follow Google’s guidelines - you’re rewarded with more traffic and more customers.

We work with startups and ASX listed companies alike. The common denominator between these clients is a desire to dominate their niche using a future proof, long-term SEO approach. Whether you’re established and thriving or just dipping your toe into the online jungle, we can help.

We don’t want to get too ‘technical’ on you, so if you’re interested, you can see the key components of our SEO service below. If you would rather talk to us than read the details, or if you’ve got a question, please get in touch, we’d be happy to chat through your project and hear more about what you want to achieve with your online marketing.

SEO services

Technical SEO Audit

Technical SEO audit

To promote your website in search results Google needs to find, crawl and index your site efficiently. Incorrect technical configuration of your site can damage rankings and customer traffic. You may not realise that your site hasn’t been set up as effectively as it could be. This is particularly true for large ecommerce websites that have tens (or hundreds) of thousands of pages.

We help you identify the opportunities to improve. Our SEO audit analyses over 300 different ranking and usability factors on the site including accessibility and indexation, sitemap and robots compliance, site hierarchy, speed, content quality, link profile and much much more. The outcome is a document of actionable recommendations for your marketing and development team.

Keyphrase research

Advanced analysis and selection of keyphrases will identify profitable opportunities for your business and drive your SEO campaign further. Our process is comprehensive; utilising industry leading research tools and thorough competitor analysis to provide insightful and actionable keyphrase recommendations.

Keyphrase Research
On-site optimisation

On-site optimisation

We optimise your website pages, paying particular attention to your category and product pages, using a tested process that focuses on ‘low hanging revenue’ opportunities - basically, we look for the simple fixes that will improve your sales. We work with you and your team to execute an optimisation strategy that utilises internal resources and balances desired user journey with optimal website hierarchy for SEO.

Competition SEO analysis

We help you understand the SEO strategies of your competitors. This process uncovers your competitors’ strengths and weaknesses - and most importantly identifies the best SEO opportunities available to you. This process is really helpful if you’re seeking ‘buy-in’ from your executive team or CEO for ongoing SEO support. Our research drills into key areas like keyphrase targeting, niche analysis, content and link building strategy and any other specific areas you’d like to understand. We present the outcomes as actionable recommendations for your team.

Competition SEO analysis
Link Building and Link Attraction

Link building and link attraction

Quality backlinks are still the most influential ranking factor of SEO. We help you accumulate backlinks to your website and execute an overarching strategy that gathers increasing momentum - think flywheel again.

Our approach has two components: firstly; attracting links by promoting high quality, link worthy content and secondly; identifying and proactively hunting specific backlink opportunities. Our approach is 100% transparent with agreed targets and set costs for backlinks to be acquired.

Content development and promotion

Websites are content hungry. Category pages, product pages and blog posts all require ongoing and precise preparation - they have big appetites. We can help guide the content development process or assist with content creation. Our value add comes from our know-how of best practice guidelines around content development and promotion - helping you reach more customers from every piece of content.

Our content marketing services will help you attract and engage your audience - and provide the fuel needed for other marketing channels like email, social media and SEO.

Content Development and Promotion
Structured Data and Rich Snippets

Structured data and rich snippets

Most ecommerce websites don’t utilise rich snippets well. If this is you, then you’re missing a key competitive advantage. Imagine attracting more clicks to your Google listing even if you’re ranking below competitors. ‘Marking up’ your products with structured data allows Google to pull product information into search results pages. These rich listings substantially increase click through rates. We’ll help you plan and implement structured data across your ecommerce website.

Website migration

We can help you by planning, executing and monitoring your migration to a new website platform. If managed poorly, launching a new website can lead to significant organic traffic loss and a terrible experience for your customers. Our involvement helps ensure a smoother transition from your old website to the new. Our services include pre and post launch technical audit, URL mapping and on-site optimisation of the new site prior to launch.

Website Migration
Panda and Penguin Penalty Recovery

Penguin and panda penalty recovery

We can help you recover from backlink and content based penalties. For large websites, rankings penalties can be highly complex and extremely frustrating. If your rankings and traffic have dropped, a thorough and methodical approach can help diagnose the cause. We combine industry leading tools and our practical experience to guide you through the recovery process.

SEO training

We provide SEO training tailored to suit your unique needs and the skill level of your team. We’ll work with you on a training program or look at how to integrate SEO best practice into your existing processes. We’ve done everything from bespoke SEO training programs for small ecommerce stores to developing SEO processes utilised in national newspaper networks - no request is too simple or too complex.

SEO Training and Support
Analytics and Reporting

Analytics and reporting

Performance is our number one priority. We pride ourselves on the thoroughness of our tracking and analytics setup and the level of reporting we provide. We ensure you will have thorough website analytics to monitor both your SEO performance and that of your wider marketing activities.

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The Gorilla Team 2016