Content Mission

Gorilla 360's Content Mission

We want our content to inspire and educate Australian
ecommerce pro’s to help them meet and keep more loyal, repeat customers (and have a few chuckles along the way).

It’s our job to separate fact from fiction, and tackle the big picture issues confronting our audience. We want to give forward thinking ecommerce marketers the advice and insights they need to take down the traditional retail giants with cheaper, friendlier and better marketing.

Content Goals

All of our content is working towards our mission to become the go-to online resource for Australian ecommerce marketing pro’s who want to build an audience of loyal repeat customers.

We don't use our blog to sell or promote. We use it to educate and inform. Our number one stakeholder is our audience, not our bottom line. Our number one goal is subscribers, not sales.

Every post should educate, inspire or help our audience to examine their own business, and find a new way to grow (even better if we can give them a few laughs along the way too).

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Content Quality Requirements

We only want unique content.

And we don’t just mean previously unpublished articles.

You’ll only get the green light from our editorial team if your piece offers some fresh insights, advice or inspiration.

We expect your story to be well-researched with as many brand examples, screenshots, and references to other reputable ecommerce sources as you can squeeze in (without disrupting your story).

Oh - and please throw in a little pizazz. Bland is not for us. Don’t be afraid to call bullshit, ruffle feathers, or tickle funnybones. We’ll let you know if you cross the line, so don’t be afraid of straddling it.

Here’s some of our most-appreciated Gorilla wisdom.:

If you like the cut of our jib, your best work will fit in just fine.

Guest Article Guidelines

To improve your chances of success, please do the following:
 
  • Make sure your piece offers unique insights or advice. A Google search will give you a fair idea.
  • Err on the side of detail. We’d rather too much than too little. Gorillas have no time for puff pieces.
  • Remember - we Gorillas are not just here to help our readers meet more potential customers. Our content needs to help our readers attract, convert and retain more customers. We want to help innovative online retailers of all shapes, sizes and budgets to grow fast - and that means more loyal repeat customers.
We only consider content not published elsewehere.

By submitting your story to us, you accept that we are able to edit your guest content as we please. We may also update the content at a later date to ensure accuracy and relevance. We may also include links to other relevant Gorilla 360 articles, resources, content platforms and webpages throughout your piece.

How To Submit a Guest Post

To submit your guest, please email it as an attachment to jamesd@gorilla360.com.au.

Your content should be submitted in the form of a Word Document, or an editable Google Doc.

Apart from your article, you’ll need to attach:

  • Files or links to any creative commons images
  • Hyperlinks to any relevant references
  • A little bio about you and your brand
  • An image of you in specs 400 x 400
If we want to publish your story, we will get back to you within two weeks.

Note: Due to the volume of requests we receive, we will not respond to unsuccessful submissions. If you don't hear back from us within two weeks, feel free to publish your guest post elsewhere.

Audience

While we aim to educate every ecommerce pro around the globe, our primary audience is Australian Ecommerce Marketing Professionals.

 

Our primary audience: Ecommerce Managers

These guys are the decision makers. One step beneath the executive group or CEO, Ecommerce Managers are managing a team of implementers and setting the strategy for their brand.

They’re super time deprived. There’s a million things they could be doing instead of investing their time in our content. It’s your job to give them a huge return on that investment and keep them coming back for more.

Remember - we want to help the underdog beat the big guy. Our content isn’t designed to help the market leader - we want to help the future market leaders.

 

Our secondary audience: Ecommerce Implementers

These guys are putting the Ecommerce Manager’s strategy into practice. They want help to make their jobs easier. Our content needs to help them become a superstar performer for their manager.

We want to help them stand out. Our content should arm them with the marketing ideas, tactics and strategies that can help their brand deliver on real business results.

Editorial Criteria

Help a gorilla out

  • All content needs to help ecommerce pro’s develop more customer friendly marketing.
  • Bullet points are good. Meandering text is not. Use different formats, medias and structures to break up your content. Use subheadings, bulleted lists, and bold to highlight key concepts and action items. Gorillas be busy. So is our audience.
  • If you need to write about a common topic or issue, provide a fresh perspective.
  • Content needs to be helpful - we don’t always need a step-by- step how-to, but our content must include a specific takeaway or key idea.
  • Content needs to be logical, with a clear purpose and a story structure. Like the Jungle Book.
  • All content should make our audience feel something - consider the emotion you want them to leave with before you write.
  • Content needs to be specific to ecommerce marketers.
  • Where possible, include brand examples or research to demonstrate any concepts described.

Don’t be a monkey… 

  • We don’t want opinionated posts that discuss why an issue is important without a tangible takeaway for readers.
  • No ideas or opinions that have already been done to death elsewhere - we want fresh, insightful stories.
  • Our content is not promotional or sales focused (unless we tell you otherwise). For the most part, our content should be like the magazine, radio show, newspaper or film that our audience wants to enjoy. You just need to make sure you hit your specific content objective.
  • Steer clear of marketing basics or general overviews of complex topics such as content creation, SEO, or social media – our tribe is smarter than the average bear.
  • We will only accept posts that provide new insights for content marketers - we won’t stand for a story that has been told before.

Article Criteria

  • No more than 3 sentences per paragraph
  • One line spacing between paragraphs
  • Blog Posts at least 1500 words unless otherwise approved
  • Where possible, aim for at least one mixed media piece per 400 words
  • Use <H2> code to denote major subheadings
  • Use <H3> code to denote minor subheadings

Go on - knock our Gorilla socks off

Email our Content Manager James on jamesd@gorilla360.com.au or submit your best work for publication below. Don’t worry, he’s far more approachable than your average primate...