While we aim to educate every ecommerce pro around the globe, our primary audience is Australian Ecommerce Marketing Professionals.
Our primary audience: Ecommerce Managers
These guys are the decision makers. One step beneath the executive group or CEO, Ecommerce Managers are managing a team of implementers and setting the strategy for their brand.
They’re super time deprived. There’s a million things they could be doing instead of investing their time in our content. It’s your job to give them a huge return on that investment and keep them coming back for more.
Remember - we want to help the underdog beat the big guy. Our content isn’t designed to help the market leader - we want to help the future market leaders.
Our secondary audience: Ecommerce Implementers
These guys are putting the Ecommerce Manager’s strategy into practice. They want help to make their jobs easier. Our content needs to help them become a superstar performer for their manager.
We want to help them stand out. Our content should arm them with the marketing ideas, tactics and strategies that can help their brand deliver on real business results.