Subscription ecommerce brand Dollar Shave Club might just have changed the retail industry forever.
At the very least, DSC proved a bootstrapped online retail startup can challenge, and dominate the biggest retailers in the world.
Founder, Michael Dubin started his ecommerce business from scratch in 2012.
With little more than a few pay-per-click advertising campaigns, DSC took on Gillette and Schick - the razor industry's established oligarchs.
This month, Unilever (the main competitor of Gillette’s parent company, Proctor and Gamble) purchased Dollar Shave Club for the staggering sum of US $1 billion.
The brand's growth has been almost unprecedented. The rate at which Dollar Shave Club attracted, and retained new customers sent shock waves through an industry that had remained a stable dictatorship for decades. Somehow, by 2016, DSC managed to wrangle 15% of the US razor cartridge share.
That's some significant value.