Your Ecommerce Jungle Gym

James Dillon

The 2016/17 Retail Calendar you need to dominate your new financial year targets

The 30th of June is here.

You know what that means?

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The scary online advertising trends you need to fight against

"Brands have learned that appealing to the largest population possible, with the most universally sound message, means more impressions for less money.

The problem is that they’ve forgotten how to talk with the people who matter to them most.

It’s not about counting impressions; it’s about making one.” (Elisa Cool, VP Brand Development at Contently)

Advertising might not be the best use of your marketing budget.

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Is advertising the best use of your digital marketing budget?

Advertising is like a children's dessert.

(Stick with me on this one...)

Remember when you were a little tacker.

Dessert was almost the only thing you cared about. 

But everyone knew the golden rule - no dessert until you eat your dinner.

Visions of delicious chocolates, ice cream, donuts and cakes danced around your little head, as you forced yourself to labour through a plate full of supposedly 'nurtitious' vegetables.

If you had it your way - you'd just eat the ice cream.

But your parents kept telling you these vegetables were good for you. The dessert was a treat, it had to come after the hard work.

Advertising is the ice cream. 

If you don't do the hard yards for your digital marketing nutrition, the ice cream becomes a super indulgent waste.

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Your Ecommerce Growth Guide: 39 simple ways to attract more customers

Want to grow fast?

Want to know where to spend your budget for the best possible return?

Want to remove the guesswork from your marketing?

These are rhetorical questions for any ecommerce professional.

The follow-up is not:

How do you maximise the growth of your online store?

The answer is not an easy one.

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The ecommerce personalised experience craze - Your May Monthly Bundle

 

Anyone taking bets on the marketing buzzword of the year?

Forget ‘omnichannel’ and ‘digital disruption’. They’re old news.

Whatever your odds - put me down for ‘personalisation’.

I’m not sure I’ve received an ecommerce webinar invite in 2016 without this word in the title.

The personalised online shopping experience is fast becoming the ecommerce holy grail.

But are we getting a little too worked up about this whole thing? And how do you actually create a personalised experience without your brand coming off as a sleasy creep?

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The 10 industry trends killing your online advertising effectiveness

Online advertising is broken.

Not just because accidentally clicking on a banner ad is the internet's equivalent of stepping on some freshly discarded chewing gum.

Not just because the 15 second YouTube pre-roll ad you're forced to endure is often enough to make you forgo the opptunity to stick around and watch something you actually wanted to consume.

And not just because global ad-blocking rates increased by 41% in 2015 (with a recent report from Page Fair and Adobe forecasting $41.4 billion will be lost in online ad revenue due to ad blockers in 2016).

These issues are made to look almost trivial compared to the silent killer attacking your online advertising effectiveness.

And the creature with blood on its hands is one you might not expect...

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Why your ecommerce advertising budget has probably been robbed

“Perhaps the most important problem we have in the advertising and marketing ecosystem is fraud in the digital advertising supply chain”

ANA President and CEO, Bob Liodice.

Bob’s right.

Online advertising is infested with an invisible disease.

And you probably had no idea..

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Are you neglecting your ecommerce category pages? - Your April Monthly Bundle

It's April.

Q1 is done.

Time to make results happen.

It's a bumper ecommerce roundup edition this month.

We have one great big exciting surprise package to deliver to you before we launch into our headline category page issue.

We're also trying out a new segment this month - and we've got your Must-Listen Podcast, and Must-Read Article of the month as usual.

There's even a picture of a pug wearing a monocle packed in here somehwere.

Whatever else could you want from an ecommerce marketing roundup?

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The huge online retail growth opportunity you can't afford to miss

Online retailers are forever questing for growth.

There's two things every successful ecommerce manager hunts each and every day:

  • Acquisition - new customers
  • Loyalty - repeat customers 

It's particularly hard to generate the latter without the former.

Fast growth requires a steady stream of new customers for you and your team to convert into larger cart sizes, and more frequent purchases.

One of the advantages of online retail over offline retail is your ability to reach new customers - it's cheaper and easier to do this at scale.

We only need one store.

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The weekly ecommerce insights you need - in one neatly wrapped package

You know that feeling you get when a brand spankin’ new package arrives on your doorstep...

It’s a little instantaneous pang of unbridled excitement. It’s a miniature version of the wild glee you experienced as a third grader whenever a letter arrived in the mail box - not for your parents, but for you!

Complete disregard for anything else in the pile.

Just manic enthusiasm at the prospect of opening your little letterbox surprise...

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