Your Ecommerce Jungle Gym

James Dillon

Ecommerce Conversion Rate Optimisation Guide: 41 ways to increase your store's conversions

How do you maximise the growth of your online store?

The answer is not an easy one. 

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The new retail rules: how Dollar Shave Club proved anyone can take on the big guys and win

Subscription ecommerce brand Dollar Shave Club might just have changed the retail industry forever.

At the very least, DSC proved a bootstrapped online retail startup can challenge, and dominate the biggest retailers in the world.

Founder, Michael Dubin started his ecommerce business from scratch in 2012.

With little more than a few pay-per-click advertising campaigns, DSC took on Gillette and Schick - the razor industry's established oligarchs.

This month, Unilever (the main competitor of Gillette’s parent company, Proctor and Gamble) purchased Dollar Shave Club for the staggering sum of US $1 billion.

The brand's growth has been almost unprecedented. The rate at which Dollar Shave Club attracted, and retained new customers sent shock waves through an industry that had remained a stable dictatorship for decades. Somehow, by 2016, DSC managed to wrangle 15% of the US razor cartridge share.

That's some significant value.

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Why you need an online retail loyalty program - Your August Monthly Bundle

This month's ecommerce bundle of learning is dedicated to helping you improve the most undervalued part of your marketing strategy:

Customer Retention.

Ecommerce brands are so often blinkered into a relentless quest to attract new customers. The most successful ones are busy trying to keep them.

Your online retail loyalty program is an investment in your business's long-term profitability.

Attracting customers is much more time-consuming, expensive and difficult than generating repeat sales from existing customers.

In the first month of Financial Year 2016/17, there has been a spate of thought leaders urging retailers to turn their attention to their customer's post purchase experience - and we Gorillas couldn't agree more with this sentiment.

August's neat little package of online retail learning is a collection of the best insights, examples and advice about ecommerce customer loyalty and retention. 

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The radical retail pricing strategy to save your ecommerce profit margins

If you were to take a walk around the block of any urban mall at 6am on December the 26th, the scene would be vastly different from any other day.

Normally, lycra-clad cyclists flash past more gentile dogwalkers and tight-wearing joggers. Maybe a young, bearded hipster is firing up a coffee machine in readiness for the two hour long line of caffeine addicted suit pouring through the CBD.

Otherwise, 6am is a time of unrivalled daytime serenity in downtown mall country. No bustling crowds. No bag-clutching shoppers. No window-perusing septegenarians disrupting pedestrians. 

December 26 is different.

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Your email spam filter has a very important message for you...

Your administrative unsung hero has silently shielded you from the truth for too long.

It's time you learnt a valuable lesson.

Your email spam filter is working under the most horrific workplace conditions.

For 24 hours, 7 days a week.

And this poor, unsuspecting talisman of online strength has to endure a relentless barrage of promotional email marketing abuse, just to save you a few precious minutes of your day.

If you're an ecommerce marketing professional with access to a list of email addresses - it's people like you that need to spare a thought for a long-oppressed friend you couldn't do without.

Today, it's time for a lesson in email marketing empathy. I want to take you behind the scenes of your email inbox spam filter, to show you exactly what this trusty foot-soldier has to contend with.

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The online retail politics you need to understand - Your July Monthly Bundle

It's been a big month.

Britain voted to leave.

The UK Sterling plunged into freefall.

The EU stumbled into uncertainty.

Australia voted two ex-prisoners (and ex-dancing with the stars contestants) into their senate.

The Australian economy's credit rating hangs on a precipice.

So does the country's government.

The online doors of international ecommerce stores never close, so retailers around the globe are trying to keep calm and carry on amidst the political turmoil. But it's confusing. And kinda scary. Most of us started July 2016 looking a little bit like this...

What does all this political uncertainty mean for consumer spending and the future prospects of your ecommerce store?

Retail politics is not my expertise, but I'll do my best to explain all this complicated economic madness with the type of simplicity even a tribe of Gorillas could understand.

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The 2016/17 Retail Calendar you need to dominate your new financial year targets

The 30th of June is here.

You know what that means?

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The scary online advertising trends you need to fight against

"Brands have learned that appealing to the largest population possible, with the most universally sound message, means more impressions for less money.

The problem is that they’ve forgotten how to talk with the people who matter to them most.

It’s not about counting impressions; it’s about making one.” (Elisa Cool, VP Brand Development at Contently)

Advertising might not be the best use of your marketing budget.

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Is advertising the best use of your digital marketing budget?

Advertising is like a children's dessert.

(Stick with me on this one...)

Remember when you were a little tacker.

Dessert was almost the only thing you cared about. 

But everyone knew the golden rule - no dessert until you eat your dinner.

Visions of delicious chocolates, ice cream, donuts and cakes danced around your little head, as you forced yourself to labour through a plate full of supposedly 'nurtitious' vegetables.

If you had it your way - you'd just eat the ice cream.

But your parents kept telling you these vegetables were good for you. The dessert was a treat, it had to come after the hard work.

Advertising is the ice cream. 

If you don't do the hard yards for your digital marketing nutrition, the ice cream becomes a super indulgent waste.

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Your Ecommerce Growth Guide: 39 simple ways to attract more customers

Want to grow fast?

Want to know where to spend your budget for the best possible return?

Want to remove the guesswork from your marketing?

These are rhetorical questions for any ecommerce professional.

The follow-up is not:

How do you maximise the growth of your online store?

The answer is not an easy one.

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