Your Ecommerce Jungle Gym

James Dillon

Your email spam filter has a very important message for you...

Your administrative unsung hero has silently shielded you from the truth for too long.

It's time you learnt a valuable lesson.

Your email spam filter is working under the most horrific workplace conditions.

For 24 hours, 7 days a week.

And this poor, unsuspecting talisman of online strength has to endure a relentless barrage of promotional email marketing abuse, just to save you a few precious minutes of your day.

If you're an ecommerce marketing professional with access to a list of email addresses - it's people like you that need to spare a thought for a long-oppressed friend you couldn't do without.

Today, it's time for a lesson in email marketing empathy. I want to take you behind the scenes of your email inbox spam filter, to show you exactly what this trusty foot-soldier has to contend with.

Continue Reading

The online retail politics you need to understand - Your July Monthly Bundle

It's been a big month.

Britain voted to leave.

The UK Sterling plunged into freefall.

The EU stumbled into uncertainty.

Australia voted two ex-prisoners (and ex-dancing with the stars contestants) into their senate.

The Australian economy's credit rating hangs on a precipice.

So does the country's government.

The online doors of international ecommerce stores never close, so retailers around the globe are trying to keep calm and carry on amidst the political turmoil. But it's confusing. And kinda scary. Most of us started July 2016 looking a little bit like this...

What does all this political uncertainty mean for consumer spending and the future prospects of your ecommerce store?

Retail politics is not my expertise, but I'll do my best to explain all this complicated economic madness with the type of simplicity even a tribe of Gorillas could understand.

Continue Reading

The 2016/17 Retail Calendar you need to dominate your new financial year targets

The 30th of June is here.

You know what that means?

Continue Reading

The scary online advertising trends you need to fight against

"Brands have learned that appealing to the largest population possible, with the most universally sound message, means more impressions for less money.

The problem is that they’ve forgotten how to talk with the people who matter to them most.

It’s not about counting impressions; it’s about making one.” (Elisa Cool, VP Brand Development at Contently)

Advertising might not be the best use of your marketing budget.

Continue Reading

Is advertising the best use of your digital marketing budget?

Advertising is like a children's dessert.

(Stick with me on this one...)

Remember when you were a little tacker.

Dessert was almost the only thing you cared about. 

But everyone knew the golden rule - no dessert until you eat your dinner.

Visions of delicious chocolates, ice cream, donuts and cakes danced around your little head, as you forced yourself to labour through a plate full of supposedly 'nurtitious' vegetables.

If you had it your way - you'd just eat the ice cream.

But your parents kept telling you these vegetables were good for you. The dessert was a treat, it had to come after the hard work.

Advertising is the ice cream. 

If you don't do the hard yards for your digital marketing nutrition, the ice cream becomes a super indulgent waste.

Continue Reading

Your Ecommerce Growth Guide: 39 simple ways to attract more customers

Want to grow fast?

Want to know where to spend your budget for the best possible return?

Want to remove the guesswork from your marketing?

These are rhetorical questions for any ecommerce professional.

The follow-up is not:

How do you maximise the growth of your online store?

The answer is not an easy one.

Continue Reading

The ecommerce personalised experience craze - Your May Monthly Bundle

 

Anyone taking bets on the marketing buzzword of the year?

Forget ‘omnichannel’ and ‘digital disruption’. They’re old news.

Whatever your odds - put me down for ‘personalisation’.

I’m not sure I’ve received an ecommerce webinar invite in 2016 without this word in the title.

The personalised online shopping experience is fast becoming the ecommerce holy grail.

But are we getting a little too worked up about this whole thing? And how do you actually create a personalised experience without your brand coming off as a sleasy creep?

Continue Reading

The 10 industry trends killing your online advertising effectiveness

Online advertising is broken.

Not just because accidentally clicking on a banner ad is the internet's equivalent of stepping on some freshly discarded chewing gum.

Not just because the 15 second YouTube pre-roll ad you're forced to endure is often enough to make you forgo the opportunity to stick around and watch something you actually wanted to consume.

And not just because global ad-blocking rates increased by 41% in 2015 (with a recent report from Page Fair and Adobe forecasting $41.4 billion will be lost in online ad revenue due to ad blockers in 2016).

These issues are made to look almost trivial compared to the silent killer attacking your online advertising effectiveness.

And the creature with blood on its hands is one you might not expect...

Continue Reading

Why your ecommerce advertising budget has probably been robbed

“Perhaps the most important problem we have in the advertising and marketing ecosystem is fraud in the digital advertising supply chain”

ANA President and CEO, Bob Liodice.

Bob’s right.

Online advertising is infested with an invisible disease.

And you probably had no idea..

Continue Reading

Are you neglecting your ecommerce category pages? - Your April Monthly Bundle

It's April.

Q1 is done.

Time to make results happen.

It's a bumper ecommerce roundup edition this month.

We have one great big exciting surprise package to deliver to you before we launch into our headline category page issue.

We're also trying out a new segment this month - and we've got your Must-Listen Podcast, and Must-Read Article of the month as usual.

There's even a picture of a pug wearing a monocle packed in here somehwere.

Whatever else could you want from an ecommerce marketing roundup?

Continue Reading