How do you maximise the growth of your online store?
The answer is not an easy one.Continue Reading
The answer is not an easy one.Continue Reading
Subscription ecommerce brand Dollar Shave Club might just have changed the retail industry forever.
At the very least, DSC proved a bootstrapped online retail startup can challenge, and dominate the biggest retailers in the world.
Founder, Michael Dubin started his ecommerce business from scratch in 2012.
With little more than a few pay-per-click advertising campaigns, DSC took on Gillette and Schick - the razor industry's established oligarchs.
This month, Unilever (the main competitor of Gillette’s parent company, Proctor and Gamble) purchased Dollar Shave Club for the staggering sum of US $1 billion.
The brand's growth has been almost unprecedented. The rate at which Dollar Shave Club attracted, and retained new customers sent shock waves through an industry that had remained a stable dictatorship for decades. Somehow, by 2016, DSC managed to wrangle 15% of the US razor cartridge share.
That's some significant value.Continue Reading
This month's ecommerce bundle of learning is dedicated to helping you improve the most undervalued part of your marketing strategy:
Ecommerce brands are so often blinkered into a relentless quest to attract new customers. The most successful ones are busy trying to keep them.
Your online retail loyalty program is an investment in your business's long-term profitability.
Attracting customers is much more time-consuming, expensive and difficult than generating repeat sales from existing customers.
In the first month of Financial Year 2016/17, there has been a spate of thought leaders urging retailers to turn their attention to their customer's post purchase experience - and we Gorillas couldn't agree more with this sentiment.
August's neat little package of online retail learning is a collection of the best insights, examples and advice about ecommerce customer loyalty and retention.Continue Reading
If you were to take a walk around the block of any urban mall at 6am on December the 26th, the scene would be vastly different from any other day.
Normally, lycra-clad cyclists flash past more gentile dogwalkers and tight-wearing joggers. Maybe a young, bearded hipster is firing up a coffee machine in readiness for the two hour long line of caffeine addicted suit pouring through the CBD.
Otherwise, 6am is a time of unrivalled daytime serenity in downtown mall country. No bustling crowds. No bag-clutching shoppers. No window-perusing septegenarians disrupting pedestrians.
December 26 is different.Continue Reading
Your administrative unsung hero has silently shielded you from the truth for too long.
It's time you learnt a valuable lesson.
Your email spam filter is working under the most horrific workplace conditions.
For 24 hours, 7 days a week.
And this poor, unsuspecting talisman of online strength has to endure a relentless barrage of promotional email marketing abuse, just to save you a few precious minutes of your day.
If you're an ecommerce marketing professional with access to a list of email addresses - it's people like you that need to spare a thought for a long-oppressed friend you couldn't do without.
Today, it's time for a lesson in email marketing empathy. I want to take you behind the scenes of your email inbox spam filter, to show you exactly what this trusty foot-soldier has to contend with.Continue Reading
Amazon is a show-off.
The world's largest online retailer pioneered the practice of ecommerce personalisation. More than a decade ago, their personalised recommendations engine took the industry by the scruff of the neck and thrust it into a new era of online shopping.
Or so we thought.
Turns out Amazon is still the benchmark in ecommerce personalisation.
After many years of relentless leverage, over 30% of their revenue is now attributable to their trailblazing personalisation techniques.
These are genuine, sustainable, business-changing results.
But it’s not just the Amazons of the online retail world who have the chance to reap the benefits of ecommerce personalisation. There's plenty of room for every online retailer to be competitive in this arena.Continue Reading
It's been a big month.
Britain voted to leave.
The UK Sterling plunged into freefall.
The EU stumbled into uncertainty.
Australia voted two ex-prisoners (and ex-dancing with the stars contestants) into their senate.
The Australian economy's credit rating hangs on a precipice.
So does the country's government.
The online doors of international ecommerce stores never close, so retailers around the globe are trying to keep calm and carry on amidst the political turmoil. But it's confusing. And kinda scary. Most of us started July 2016 looking a little bit like this...
What does all this political uncertainty mean for consumer spending and the future prospects of your ecommerce store?
Retail politics is not my expertise, but I'll do my best to explain all this complicated economic madness with the type of simplicity even a tribe of Gorillas could understand.
Instagram changed the game.
The rules are a little different for Facebook’s trendy little bro.
Instagram isn’t a place to post links to your website.
It’s not a place to sell your products.
And it sure as hell isn’t the place for long winded blog posts.
It is the place to share the power of your image.
Whether your story is about fulfilling lifelong dreams, making a fashion statement or flaunting your last amazing meal - ecommerce marketers can tap into Instagram using images to resonate with, and grow their audience.Continue Reading
You know what that means?Continue Reading
In my experience you either love it or you hate it.
Personally, I hate it.
Just putting that out there.
As a social media platform I find it lacking. I always feel like I’m missing out if I’m not constantly monitoring my feed’s every move.
I don’t even know what to post on Twitter...Continue Reading