Your administrative unsung hero has silently shielded you from the truth for too long.
It's time you learnt a valuable lesson.
Your email spam filter is working under the most horrific workplace conditions.
For 24 hours, 7 days a week.
And this poor, unsuspecting talisman of online strength has to endure a relentless barrage of promotional email marketing abuse, just to save you a few precious minutes of your day.
If you're an ecommerce marketing professional with access to a list of email addresses - it's people like you that need to spare a thought for a long-oppressed friend you couldn't do without.
Today, it's time for a lesson in email marketing empathy. I want to take you behind the scenes of your email inbox spam filter, to show you exactly what this trusty foot-soldier has to contend with.Continue Reading