Your Ecommerce Jungle Gym

How you can use an ecommerce Christmas landing page to create a magical online gift shop

The month before Christmas is supposed to be a time to wind down and relax into holiday mode.

But for hospitality workers, elite footballers/basketballers/cricketers, big fat men with white bushy beards, and retail pro's - the end of the year means three terrible things.

Stress.

Pressure.

And other people enjoying themselves while you're slaving away at work.

At some point each December, every ecommerce store owner runs this fantasy through their head.

Still, there's no point throwing around Bah Humbugs.

It didn't work for old Ebenezer Scrooge, and your festive party-pooping is only going to harm your chances of maximising Christmas sales for your retail brand.

Continue Reading

Lessons from 21 of the best welcome emails in the ecommerce business

First impressions count. 

Especially for online stores. 

Creating an impressionable welcome email is critical for any ecommerce brand.

Your first point of contact with your customer can make or break your relationship.

Don’t waste the opportunity! 

You’ve got one email to let your customer know what you’re about, what you can provide to them, and maybe even to make them laugh. 

You need to take the time to make it worth their while! 

Continue Reading

The ecommerce content marketing tactic to help you beat the big guys

Clickbait headline, right?

The Ecommerce Jungle Gym is no place for empty promises.

The ecommerce content marketing tactic I'm talking about will help you get a head start on the Amazon's of your niche.

And you don't need to wait until the end of the article for the big reveal.

Continue Reading

The 5 most important ecommerce marketing trends set to shape the future of online shopping

There’s some important things you need to know about. You might have noticed ecommerce is no longer a marketing ‘buzzword’.

It’s just a word now.

In 2016, online retail finally passed the grandparent test. They get it now. They’ve heard of people buying things on the interwebs.

Heck, some of the more technically adventurous (and least arthritically challenged) might have even typed in their credit card details into PayPal for the first time last Christmas.

Continue Reading

8 profitable discount pricing alternatives to stop you making deals with the devil

Look familiar?

You might not realise it, but this is what happens every time you slash the prices of your products.

A red discount sticker is the marketing equivalent of sweeping the mess under a rug...

It's so easy to sell more stuff with a big old 50% off sign.

But your brand's problems remains unsolved.

Continue Reading

5 womenswear welcome email examples that show you how to make your first impression count

Ecommerce email marketing is just like speed dating. 

It’s all about making your first impression count. 

Speed dating gives you a total of 5 minutes to get to know the person sitting opposite you, and ultimately, to judge the book by its cover (and maybe the blurb too). 

Email marketing is no different. 

Continue Reading

Your Retail Holiday Marketing Planning Guide - The September Monthly Bundle

Visited a grocery store recently?

September supermarket shopping is a significant time for one spine-chilling reason.

If you're an online retail professional, you would have been confronted by one of the most horrifying sights imaginable.

You walk in the double doors, past the half priced baked goods and the impulse-nudging confectionary display.

Your mind is a wander, wrapped in a blissful state of ease. 

Your biggest worry in the world is remembering the contents of the shopping list you forgot to write down.

That's when it hits you - like a fire bomb of brain-melting anxiety.

THE CHRISTMAS DECORATIONS ARE ON SALE.

Continue Reading

The childhood lesson that explains why ecommerce conversion is so important

Imagine, for a moment, that you're 10 years old again.

We're smack bang in the heart of summer.

Your t-shirt is clinging to your back.

The smell of sunscreen seems permanently attached to your skin.

The temperature is pushing the magical heights of the send-the-kids-home-from-school level.

We're talking fry an egg on the pavement hot.

You tell em' Hans...

What an old fashioned lemonade stall can teach us about ecommerce CRO 

Continue Reading

Ecommerce Conversion Rate Optimisation Guide: 41 ways to increase your store's conversions

How do you maximise the growth of your online store?

The answer is not an easy one. 

Continue Reading

The new retail rules: how Dollar Shave Club proved anyone can take on the big guys and win

Subscription ecommerce brand Dollar Shave Club might just have changed the retail industry forever.

At the very least, DSC proved a bootstrapped online retail startup can challenge, and dominate the biggest retailers in the world.

Founder, Michael Dubin started his ecommerce business from scratch in 2012.

With little more than a few pay-per-click advertising campaigns, DSC took on Gillette and Schick - the razor industry's established oligarchs.

This month, Unilever (the main competitor of Gillette’s parent company, Proctor and Gamble) purchased Dollar Shave Club for the staggering sum of US $1 billion.

The brand's growth has been almost unprecedented. The rate at which Dollar Shave Club attracted, and retained new customers sent shock waves through an industry that had remained a stable dictatorship for decades. Somehow, by 2016, DSC managed to wrangle 15% of the US razor cartridge share.

That's some significant value.

Continue Reading