The month before Christmas is supposed to be a time to wind down and relax into holiday mode.
But for hospitality workers, elite footballers/basketballers/cricketers, big fat men with white bushy beards, and retail pro's - the end of the year means three terrible things.
And other people enjoying themselves while you're slaving away at work.
At some point each December, every ecommerce store owner runs this fantasy through their head.
Still, there's no point throwing around Bah Humbugs.
It didn't work for old Ebenezer Scrooge, and your festive party-pooping is only going to harm your chances of maximising Christmas sales for your retail brand.