Google Adwords

Your transparent and data driven Google Adwords agency

Google Adwords is one of the fastest ways to accelerate your online sales. We set up and manage campaigns for startups and multinationals alike.

Our Adwords management services are extensive. We refine your campaign month after month to continually improve your return on spend. We take a data driven approach to everything we do and PPC is no exception. We utilise industry leading data analysis tools to provide in-depth insights and discover new opportunities for you to attract customers.

As a Google Partner we pride ourselves on quality campaign management. Unlike many agencies, we provide you with 100% transparency and involvement in your campaign. That means:

  • You know the real cost of every click
  • You own the advertising accounts and all of the data within them
  • We work on flat fee management and don’t take a cut of your spend
If you're looking for an experienced and reliable Google Adwords agency that will treat your money like their own, we're your team. Read about some of our specific Adwords services below and please reach out if you have any questions.

Google Adwords Services

Google Search Advertising

Search advertising

Want top place in Google ASAP? Search advertising is the way to go. Your campaign can be live within 24 hours generating website traffic and sales.

Also known as “search engine marketing”, SEM or PPC, you pay a fee for every click to your website. We manage the full process for you including extensive keyphrase research, competitor analysis, ad copy writing, ongoing management, testing and reporting.

Our approach to search advertising is a little different. We’re data driven, thorough and 100% transparent.

Google Shopping

If you’re an ecommerce retailer, you can display images of your products at the top of Google results using Google Shopping. It’s an image rich, highly engaging advertising method that puts your products in front of the right customers.

We’ve helped clients drive big returns from Google Shopping. The benefits over regular search advertising are immense, in particular the display of product pricing in search results - meaning you don’t waste clicks on ‘bargain hunters’.

We help you with the entire setup and management process including integration with your CMS/product feed, ongoing management, bidding, testing and reporting.

Google Shopping
Remarketing

Remarketing

We’re big fans of remarketing. It’s an inexpensive way to entice customers back to your website and, most importantly, increase your sales. Remarketing works by placing a cookie in your customer’s browser window, meaning we can show them your ads as they continue to browse the web.

Most companies do remarketing wrong - showing the same generic ad to every customer. We focus on moving customers down your purchase funnel by showing them the right ad at the right time. We manage the full process, including design, and help you with Adwords, Analytics, dynamic (product) remarketing and standard remarketing.

Google Display network

Want to build brand awareness with your unique target market? Display advertising can help you widen the top of your sales funnel with highly targeted ad placements.

The Google Display Network (GDN) contains over 2 million partner websites and allows you to target your advertisements based on demographics, interests, website context and keywords. We can help you promote sales events, product launches or simply grow brand awareness. Our service includes ongoing testing and refinement of which placements and ad designs are performing best.

Google Display Network
Monthly PPC Management

Monthly PPC management

With online advertising, the devil is in the detail, and our data crunchers just love the detail. They’ve managed multi-million dollar advertising spends for some of Australia’s largest brands and they’re ready to help you too.

We manage your Adwords on a monthly basis, providing campaign and budget optimisation, effective keyword and ad management (read about both below), monthly reporting and regular personalised updates. Our services are 100% transparent, you own the ad account and all the data, we don’t take a cut of your spend and all services are flat fee management.

PPC health checks

If you don’t require monthly management, we also provide a quarterly review service. This could suit you if have an in-house PPC specialist or, on the other hand, a very small advertising spend.

For in-house specialists we provide a confidential second opinion on and itemised report of recommendations for refining campaigns. For small clients our service includes all items in the “Monthly PPC management” service above, but performed on a quarterly basis.

PPC Health Check
Keyword Management

Keyword management

Ongoing keyword management is critical for a high performing PPC campaign. Core to this is the management and optimisation of your keyword bids to drive your budget further and maximise ROI.

We continually research additional keywords for your campaign to find new growth opportunities and attract more customers. In addition, ongoing expansion of your negative keyword list helps prevent spending money on the wrong searches and customers.

Ad management

Effective Adwords requires effective ad creation. We provide quality copywriting and design services to prepare ads that match your brand, communicate key messages and drive results. All campaigns utilise A/B testing to enhance click through rates and improve sales conversion. We use additional advertising tools like Adwords ad extensions to entice potential customers with additional visual prompts.
SEM Ad Management
PPC Reporting and Analysis

Reporting and analysis

Reports are tailored to your personal needs and the metrics that matter most. All management services include ongoing performance and activity reports, including items accomplished and items planned for next month. Quality reporting is hard to get. We’re happy to provide exactly what you and your management team need.

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The Gorilla Team 2016